How technology enables companies to connect with customers
VP Marketing and Community Development We are a venture funded startup backed by one of the top VC firms in the world. We are located on Sand Hill Road in Menlo Park, CA, and are currently in stealth mode developing a next-generation social media platform. … Continue readingVP Marketing and Community Development
Web Strategists, I wanted to thank you all for being so involved in the comments, reading, and sharing the Web Strategy blog over the past years. As you often hear me discuss how orginizations must involve their own customers and marketplace involved in their feedback … Continue readingWeb Strategy Redesign: Your Feedback Wanted
I had the honor of appearing on the famed tech channel ForeCast on This Week in Tech,, affectionally known as (TWiT), spurred from Leo Leporte. While I’ll keep it brief, you can check out the hour long show, where I streamed live from our office … Continue readingVideo: Future of The Web, Devices, Culture. On This Week on Tech (TWiT)
As the UK Government is on the hunt for their digital executive, more awareness is being given to these digital roles, from the Telegraph. The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring … Continue readingPeople on the Move in the Social Business Industry: May 1, 2011
I’m very thankful that Altimeter’s research on social business was featured at Baaarvoice’s customer conference to 600 attendees focused in on the retail, cpg, hospitality, and consumer technology space in Austin Texas a few weeks ago. I was asked to share our latest Open Research … Continue readingVideo: How to Scale Your Social Business Program and Achieve Escape Velocity (Keynote)
The practice of Open Research is continuing to become a trend, but not just limited to the research reports that Altimeter is sharing, but with websites like Wikipedia, Focus.com, Quora, Linkedin Q&A, and communities like Social Media,org, Marketing Profs, and WOMMA and beyond. I see … Continue readingNBC: Social Media and Research Industry
Despite that 2011 is the year of integration, I strongly argue that companies that blindly link away to Facebook and Twitter from their corporate homepages are doing themselves a disfavor. Companies that link away, are sending away their decade of hard earned investments getting customers … Continue readingWebinar Recording: How to Integrate Social Into Your Website
The one liner: Empire Avenue is Farmville for Social Media. Gaming: A Native Behavior to the Social Web Remember, gaming is nothing new to social media, from influencing the most popular Digg users, to Twitteratti, top contributors at Techmeme, or brands with the most Fans … Continue readingEmpire Avenue Provides Social Gaming Opportunities –and Challenges– for Brands
Interesting post here by industry veteran Tac Anderson (former HP social strategist) about how strategists are changing jobs so quickly –and how it could be a detriment to their career. Be sure to read, as I know how recruiters are seeking to contact you all, … Continue readingPeople on the Move in the Social Business Industry: April 13, 2011
Corporations must invest in at least five types of Social Media training for the corporation, they include: training for executives, for the core team “Center of Excellence”, for business units, for rank and file employees and often for partners. Our research has indicated that 37% of … Continue readingProgram Plan: Developing a Social Media Learning Program at Your Company
