How technology enables companies to connect with customers
This year, marketers were focused on promoting their owned corporate website. Of the few that promoted engagement with social ads, even fewer integrated paid, owned, and earned. With 39m American Oscar viewers in 2012, a majority of them are viewing them with a second screen … Continue readingOscar TV Ads Failed To Integrate Social –A Missed Opportunity for Converged Media
My next Open Research report (see my body of research) will be about the Rise of the Collaborative Economy. If you’d like to be interviewed for this upcoming report, please fill out this submission form. In my career as an analyst, I often list all … Continue readingThe Master List of the Collaborative Economy: Rent and Trade Everything
Imagine your great-grandchildren interacting with your likeness on a daily basis, all derived from your Facebook media, Vine videos and your personality from your Tweets. Humans, both poor and rich have continued to seek out the greatest quest since the dawn of mankind; how do … Continue readingQuest for the Digital Fountain of Youth Awakens “After Life Technology”
by Alan Webber, Jeremiah Owyang, Altimeter Group Analysts. Yesterday’s Burger King brandjacking was an important reminder to brands and their agency and software partners about how vulnerable social media accounts are. These forms of attacks are increasing in frequency, such as Jeep’s recent twitter hack. … Continue readingSocial Media Crises Has Many Points of Failure
A CEO of a new startup in Silicon Valley confided in me over beers that he said it’s easy for startups to disrupt big companies as they’re so busy internally fighting themselves. He’s right, I mostly see companies in internal battles and struggles over resources … Continue readingFuture Proofing: Ten Ways Big Companies are Staying Agile
The purpose of this post is to identify investors who have had a material event (IPO or acquisition) in the Social Business Software space. Read my other posts in this series tagged VC. Our continued research over VCs and investors in the market continues, yesterday, … Continue readingWinner Circle: The Social Business VCs Who Achieved Material Events
Altimeter’s latest Open Research Report (download at will, share with attribution) is embedded below. This report features how large companies have scaled social business across their enterprise. Specific case studies include: Whole Foods puts local social engagement into the hands of store managers. General Motors … Continue readingOpen Research: How Complex Companies Scale Social Business
The purpose of this post is to identify which investors are most active in Social Business, and segment them from early to late stage funding. I frequently provide due diligence calls to VCs, and also advise startups on their growth startup in highly saturated growth … Continue readingMeet the Investors of Social Business
For the last few years (see 2012 data). This analysis is a bellwether on how brands will spend on an integrated experience for the year. Overall, we saw brands still hold onto corporate websites, although a big jump in hashtag usage, and decline in Facebook … Continue reading2013 Superbowl Ads Favor URLs, Hashtags –Not Facebook
In 2013, Community Managers are trending, both online, and their impact to their organizations and the customers, who they serve. Community Managers are the most powerful group online As professional online communicators, Community Managers are the most powerful group for 5 reasons: 1) Professionally trained … Continue readingWrapup: Community Manager Day 2013, Trended
