Web Strategy: How To Integrate Social Technologies with Virtual Events

I’ve participated in dozens of online and virtual events, including created my own, below is a playbook to think about virtual events as they intersect with the social web. While the scope of this article is focused on online virtual events, many of these tips can be used in real world events and the like. [To be successful, virtual –and real world events must have a strategy that integrates social technologies, before, during, and after] Traditional Online Events Vendors Recognize Impacts of Social My focus on social technologies continues to spread to many verticals, industries, and experience. Virtual events, where companies host attendees through a digital online experience, continue to captivate marketers.  It’s good for attendees, as they can experience … Continue readingWeb Strategy: How To Integrate Social Technologies with Virtual Events

Report: Companies Should Organize For Social Media in a “Hub and Spoke” model

I often get asked by brands: “How should we organize our company for social media?” or “Which roles do we need”, or “Which department is in charge”. So for our latest report (clients can access all the details) answers just that, it has data and graphs about spending, brand maturity in the social space, which department ‘owns’ the program, and how companies are organizing. Companies organize in three distinct models For this post, let’s focus in on how companies are organizing. There are three basic models that I’ve observed and surveyed brands: The Tire (Distributed): Where each business unit or group may create its own social media programs without a centralized approach. We call this approach the “tire,” as it originates at … Continue readingReport: Companies Should Organize For Social Media in a “Hub and Spoke” model

The Future of the Social Web: In Five Eras

Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace,  brands are adopting even during a recession,  so expect the space to rapidly innovate to match this trend.  Clients can access this report, but to summarize what we found, in the executive summary we state: Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate … Continue readingThe Future of the Social Web: In Five Eras

8 Principles for the Modern Blog …at least for 2009

A few years ago, Julio Garcia suggested I redesigned my blog, I should have listened, he was right. Yesterday, I finally took his advice and launched a new blog design, in which I contracted Web Designer and Developer Mitch Canter to complete. We involved the community in the iterations of the design, and frequently asked for feedback. I even used controversial crowdSPRING to crowdsource my banner design, (thanks to Dragos Mirica, see his site)based on Mitch’s wireframe and logo creation. In the end, a majority of it came from my vision, a great deal from Mitch, and the rest from the community. Although this blog redesign process has taken a few months (I’ve been very busy, as has he) I’ve … Continue reading8 Principles for the Modern Blog …at least for 2009

Social CRM: When Registration Pages Go Extinct

This post is a bit dense, I’m not writing for my general business audience, but for those that really are advanced social technology thinkers. If you’re seeking starter info, read my FAQs. I’m working on a report called the “Future of the Social Web” and I interviewed quite a few companies like Google, Facebook, Twitter, LinkedIn, Lotus, RWW, Federated Media, Plaxo, Dell, Cisco EOS, Flock, Meebo, Gigya, Intel, Razorfish, Six Apart, and a bunch more to find out the trends in this industry. There’s probably less than 10 people in the world that have access to all these teams, executives and thought leaders, and I’m taking advantage of it. I just met with Appirio, which is a San Mateo company … Continue readingSocial CRM: When Registration Pages Go Extinct

Corporate Internet Executive Research Study by Internet Strategy Forum

I’ll be a keynote speaker at the Internet Strategy Forum Summit in Portland in July 23rd, I attended this conference of corporate web decision makers two years ago –and have attended some local meetings here in the bay area. The ISF has conducted a survey and has made data available about corporate web decision makers, this brief (I’ve read the full version, which is available for purchase) gives information on how web strategists are organized, their concerns, and even compensation. The highlights of this research will be presented at the Summit, along with other informative speeches and case studies. A free four page summary of the brief is available below, or you can download on the site. 2009 ISF Corporate … Continue readingCorporate Internet Executive Research Study by Internet Strategy Forum

Web Strategy: The Evolution of Brands on Twitter

Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going wrong, now let’s focus on what’s going right. I’m watching –and talking– to many brands that are choosing to engage with this seemingly endless stream of personal thoughts, updates, and conversations within Twitter. Web Strategy: The Evolution of Brands on Twitter Babysteps: First, identifying if this is the right marketplace Brands need to first evaluate if the community members within Twitter are the audience they’re trying to reach. Although we’ve yet to see any formal … Continue readingWeb Strategy: The Evolution of Brands on Twitter

Ongoing List of Social Media Strategies from Enterprise Corporations

Ongoing List of Social Media Strategies A social media strategy is a long term plan utilizing all of the resources at hand using two way social tools. In the early days of 2005-2007, developing sophisticated strategies were limited to just a handful of tools such as blogs, forums, and online video. Now with so many resources being available from Twitter, Upcoming, Facebook, Widgets, and more, the opportunities –and level of coordination will vary. This post will be an ongoing list of enterprise size companies (over 1000 employees) that share their social media strategies, plans, online –hopefully in slideshare, as it’s easier to communicate. I expect contention What’s interesting is how the language of corporate folks describing these tools is often … Continue readingOngoing List of Social Media Strategies from Enterprise Corporations

How Brands Will Use FriendFeed

While I’m not a Friendfeed zealot like respected Steve Rubel, I’m seeing an opportunity for Friendfeed to help corporations further their social media efforts. If you’re not familiar with the Social Media Press Release (SMPR), it’s a process/document that helps press releases to not only carry the traditional content (who what when where why and how) of a company announcement, but it also provides links and assets to social media: blogs, images, videos, tags, etc. [Currently, Social Media is disparate and fragmented, making the conversation difficult to track, find, and use. Although too early for it’s time, the Social Media Press Release, will reincarnate as Friendfeed] Alone, the social media press release isn’t an effective use of being in the … Continue readingHow Brands Will Use FriendFeed

The Five Questions Companies Ask About Social Media

I just visited a client who had several groups in their company doing quite a bit around social media (they are trying to answer the 4th and 5th question). They were what I call “walking” and were on the verge of “running”. Often, when I meet companies for the first time, I try to find out which of the following questions that they are answering, as it determines their level of sophistication. As one might expect, brands in tech, media, and some consumer goods are more advanced, and finance, insurance, and sometimes government are trying to answer the first questions. Five questions companies ask about social media: What is Social Media? For many folks, corporations, the question to answer was … Continue readingThe Five Questions Companies Ask About Social Media