I’ve participated in dozens of online and virtual events, including created my own, below is a playbook to think about virtual events as they intersect with the social web. While the scope of this article is focused on online virtual events, many of these tips … Continue readingWeb Strategy: How To Integrate Social Technologies with Virtual Events
I often get asked by brands: “How should we organize our company for social media?” or “Which roles do we need”, or “Which department is in charge”. So for our latest report (clients can access all the details) answers just that, it has data and graphs … Continue readingReport: Companies Should Organize For Social Media in a “Hub and Spoke” model
Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to match this trend. Clients can access this … Continue readingThe Future of the Social Web: In Five Eras
A few years ago, Julio Garcia suggested I redesigned my blog, I should have listened, he was right. Yesterday, I finally took his advice and launched a new blog design, in which I contracted Web Designer and Developer Mitch Canter to complete. We involved the … Continue reading8 Principles for the Modern Blog …at least for 2009
This post is a bit dense, I’m not writing for my general business audience, but for those that really are advanced social technology thinkers. If you’re seeking starter info, read my FAQs. I’m working on a report called the “Future of the Social Web” and … Continue readingSocial CRM: When Registration Pages Go Extinct
I’ll be a keynote speaker at the Internet Strategy Forum Summit in Portland in July 23rd, I attended this conference of corporate web decision makers two years ago –and have attended some local meetings here in the bay area. The ISF has conducted a survey … Continue readingCorporate Internet Executive Research Study by Internet Strategy Forum
Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going … Continue readingWeb Strategy: The Evolution of Brands on Twitter
Ongoing List of Social Media Strategies A social media strategy is a long term plan utilizing all of the resources at hand using two way social tools. In the early days of 2005-2007, developing sophisticated strategies were limited to just a handful of tools such … Continue readingOngoing List of Social Media Strategies from Enterprise Corporations
While I’m not a Friendfeed zealot like respected Steve Rubel, I’m seeing an opportunity for Friendfeed to help corporations further their social media efforts. If you’re not familiar with the Social Media Press Release (SMPR), it’s a process/document that helps press releases to not only … Continue readingHow Brands Will Use FriendFeed
I just visited a client who had several groups in their company doing quite a bit around social media (they are trying to answer the 4th and 5th question). They were what I call “walking” and were on the verge of “running”. Often, when I … Continue readingThe Five Questions Companies Ask About Social Media
