At the Altimeter Group, I cover Customer Strategy, which encompasses not only marketing, but also support, expect our discussion to grow as social technologies impact the whole enterprise. The Social Support movement is afoot (see opportunities), and more companies will be connecting existing marketing and … Continue readingMatrix: The Four Social Support Strategies
Update: I polled my microblogging network on which brands have supported them on Twitter, see which brands have ‘taught’ their customers to yell at their friends. Recently, I started teaching puppy Rumba tricks beyond the basic sit and stay, I even made a video. How … Continue readingSocial Support: Companies Are Teaching Customers To Yell At Their Friends
Left Image: Companies can monitor and manage the discussions in their marketplace, screenshot of Jive Market Engagement This post was collaboratively written on a wiki with my colleague R “Ray” Wang who focuses on enterprise strategies such as CRM. My focus is on customer strategy … Continue readingJive and Radian6 Partner: Great For Business, But Could Fragment IT Systems
Above: Pictures from Salesforce’s event This post was co-written on a wiki with R “Ray” Wang, Partner and Colleague at Altimeter Group Salesforce launches a new set of social apps that make CRM connected to the social web. So what does … Continue readingSalesforce Pushes Social CRM Technology –But Don’t Expect Companies To Be Successful With Tools Alone
