Last year was the first time we’ve recognized the folks on the front lines connecting with customers in a human way using online tools. It’s that time again this year, that on the fourth Monday of every January we recognize community managers. You can read … Continue readingSecond Annual Community Manager Appreciation Day: Jan 24th, 2011 (#CMAD)
Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months … Continue readingFramework: The Social Media ROI Pyramid
Research reveals corporations to focus on integration, staffing, advertising, and measurement in 2011. I’m sharing these slides as I take the stage for one of the few business focused tracks at the largest European internet conference, LeWeb (pic). The following slides are based on the … Continue readingSlides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote)
The full 27-page report is embedded below, if you can’t see it, please click directly to this blog post to access it. This Social Media Decision Maker Must Choose One of Two Career Paths. This emerging role is critical to the success of social media … Continue readingAltimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’
Altimeter Group is going to release a research paper on the Career Path of the Corporate Social Strategist, and this is subset data, sign up here to receive the upcoming report. These corporate social strategists (which I’ve segmented as companies with over 1000 employees) responded … Continue readingResearch: Most Companies Organize in “Hub and Spoke” Formation for Social Business
Below is an embedded powerpoint. If you can’t see it (perhaps from email) please see the blog post to access the presentation. Last night, I was invited to to present my research findings to the VC community on Sand Hill road at National Venture Capital … Continue readingIndustry Reference: The Social Business Stack for 2011 (Slideshare)
We’re thankful for the attendees and sponsors who came to our first event, Altimeter’s, The Rise of Social Commerce. I’ll use this post to link to all the blog posts, slides, and discussions from the event, so expect I’ll keep this post updated. (Blast from … Continue readingRise of Social Commerce: Photos, Slides, Wrapups #RSC10
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, … Continue readingPeople on the Move in the Social Business Industry: Oct 5, 2010
Update Nov 5: I’ve created a framework based off the following data, and have a full presentation available. Click here to see the full Social Business Stack for 2011, which now supersedes this blog post. Background: From Three Software Classes to Fifteen (Sixteen) in 4 … Continue readingThe Stack: The Fifteen (now Sixteen) Classes of the Social Business Software Suite (Q4, 2010)
Trend: Corporate Websites and Social Networks Begin Integration For over three years, it’s been argued that corporate websites were irrelevant since they were separate from consumers who were making decisions with each other on social networks. Since then, we’ve discussed a vision of how corporate … Continue readingResearch Note: Integrate Social Networks with your Corporate Website with ‘Social Sign On’
