Future: How The Social Contract Between People and Brands Will Evolve

In the coming weeks, I’ll be publishing the much anticipated Future of the Social Web Report, based on research conducted with the leading social networking companies and organizations in the industry. This post is just a riff off one of the sub-bullets and is intended for those that are already well versed in the social web. In one research interview, I spent time with the insightful Chris Messina who is an active member and on the board of the Open ID foundation. After speaking to him, he brought forth insight on how portable IDs will empower people (he uses the term citizen) to traverse the web and reduce their need to constantly register to sites, and login. He’s *finally* posted … Continue readingFuture: How The Social Contract Between People and Brands Will Evolve

The Future of Twitter: Social CRM

Twitter has multiple business models to choose from I get asked over and over: “How do you think Twitter will monetize? What’s their business model?” While it’s clear they’re already experimenting with ‘house’ ads, ads that promote features of their service, I’m not sure that’s going to be the right direction for them. We already know that click through rates on social networks are low, why? because people are there to communicate with each other –not search for information like Google or on a media site. It’s possible they could turn on ads in the search tool, as people are seeking information. Yet all of these tactics have been done on other social sites, I think that Twitter has a … Continue readingThe Future of Twitter: Social CRM

Social CRM: When Registration Pages Go Extinct

This post is a bit dense, I’m not writing for my general business audience, but for those that really are advanced social technology thinkers. If you’re seeking starter info, read my FAQs. I’m working on a report called the “Future of the Social Web” and I interviewed quite a few companies like Google, Facebook, Twitter, LinkedIn, Lotus, RWW, Federated Media, Plaxo, Dell, Cisco EOS, Flock, Meebo, Gigya, Intel, Razorfish, Six Apart, and a bunch more to find out the trends in this industry. There’s probably less than 10 people in the world that have access to all these teams, executives and thought leaders, and I’m taking advantage of it. I just met with Appirio, which is a San Mateo company … Continue readingSocial CRM: When Registration Pages Go Extinct