As Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate
Brands are pollinating the social web with easy-to-share features like Sharethis. As conversations splinter across the web, brands must prepare to aggregate those same conversations on their corporate website. As a result, the trusted conversations will centralize back on product pages. [Trusted conversations have fragmented … Continue readingAs Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate
