Many are excited about the new collaborative economy, where people use common technologies to get what they need from each other. This has created disruptions for some industries, but overall, holds much business opportunity for progressive companies. Progressive companies can glean greater loyalty through crowdfunding, … Continue readingIs the Crowd a Disruption or an Opportunity for Large Companies?
Photo :”Conversation” by Steve Bridger, used with Creative Commons license. Buzzwords, buzzwords, buzzwords! Nothing is more fun than using buzzwords except one thing: Reading all the buzzwords on a single page. Impress your colleagues at the co-working spot, your tatted Lyft drivers, and your hot … Continue readingA Glossary of Emerging Terms in the Collaborative Economy
Icebucket Challenge: Cold Facts and Stats #icebucketchallenge from Jeremiah Owyang Crowd-based business models and marketing are no stranger to the Web Strategy blog –and now we’re seeing the same effect impact non profits, including the much discussed (and debated) ALS Ice Bucket Challenge. I was … Continue readingSlides: Cold Hard Facts on the Ice Bucket Challenge #IceBucketChallenge
Harvest a thousand ideas. Above photo from popular photographer, and my friend, Thomas Hawk. Crowdfunding is the highest form of loyalty, but only a few big companies have deployed this crowd strategy. Big companies can learn from Indiegogo, and Kickstarter. You’ve heard of Indiegogo, Kickstarter, and … Continue readingCrowdfunding is the Highest Form of Loyalty: Shared Destiny
Above image: Intertwined strands bonded together share the same shared fate of pulling a heavy load. “Why Do Big Companies Crowdfund?” Suprinsingly, it’s often not about the money. That was the very question that was asked at Crowd Conference hosted in San Francisco yesterday. I … Continue readingWhy Do Big Companies Crowdfund?