Is the Crowd a Disruption or an Opportunity for Large Companies?
Many are excited about the new collaborative economy, where people use common technologies to get what they need from each other. This has created disruptions for some industries, but overall, holds much business opportunity for progressive companies. Progressive companies can glean greater loyalty through crowdfunding, turn to the crowd for new co-innovation and launch their own sharing programmes to expand how they serve their customers new desires. Companies who ignore this trend are likely to suffer from disruption, but those that lean in can benefit from using the crowd to their advantage. In the next section, I’ll share examples of what the crowd is doing, and how large companies are responding to integrate the crowd into their strategy. Image from … Continue readingIs the Crowd a Disruption or an Opportunity for Large Companies?