Jeremiah: Please welcome Andrew Jones, as a guest poster on the Web Strategy blog. I worked with Andrew for many years at Altimeter, if you’ve read my research reports, you’ll often find him on the byline as a researcher involved in my work on social … Continue readingGuest Post: Altimeter’s new Analyst on Digital Marketing Suites, Andrew Jones
I’m starting a new company to help progressive corporations tap into the Collaborative Economy. I’ll be leaving Altimeter in my current role, but will remain connected as I join Altimeter’s Board of Advisors. One of the advantages of being an industry analyst is being able … Continue readingJeremiah’s new venture; moving on from Altimeter
Right now, customers are sharing media and ideas on social technologies, in the near future, they’ll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than what we’ve seen before. [The Collaborative Economy is an economic … Continue readingReport: Corporations must join the Collaborative Economy (Slides, Video)
Above Image: Headcount of social business (circled in orange) slightly decreases before large growth. Social Business Headcounts Change as Programs Mature Like the calm before the storm, your social business headcount is likely to decrease 10-20% before it radically expands. Altimeter found through two independent … Continue readingWhy Social Business Headcount Decreases Before Radically Expanding
Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, … Continue readingSocial Business Buyers Invest in Scaling
Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s most recent social business buyers survey of global national corporations with over 1000 employees has yielded … Continue readingAltimeter Research: Social Business Spreads Across The Enterprise
Every company is now a media company. Content Marketing is in high demand, as every company has now realized they are media companies. In fact, our list of Content Marketing Software startups has resulted in calls from VCs, press, brands, and potential competitors. We also … Continue readingAltimeter Open Research: Organizing for Content Marketing
Jeremiah: This was initially posted on the official Altimeter blog, which I’m now cross-posting here on Web Strategy. I’m personally proud, that our research team can come together as one unit to do this, and look at many technologies and identify broader themes as a … Continue readingAltimeter’s Four Disruption Themes for Business
Request: We want to hear from you. Tell us on your blog or website how the “Sentient World” impacts your business (positively or negatively), and we’ll cross-link to the conversation. Altimeter Group continues its blog ring in September and October to deepen understanding of our … Continue readingCall for Insights: Altimeter Blog Ring on the Sentient World
Hot on the heels of last week’s Altimeter Open Research Report on Converged Media, today, analyst Susan Etlinger, Researcher Andrew Jones, (I served as editor) have published a report answering the absolute top asked question in the social space: “How do companies measure ROI of … Continue readingAltimeter Report: The Social Media ROI Cookbook
