I can’t imagine ever advising a client to deal with an advertising, PR, or interactive team that doesn’t get social media. Of course, I’m biased as I’m sitting right smack in the middle of the social media space. But with the power shifting to the participants, agencies must demonstrate they can participate before they can ever help clients with it.
Sadly, most agencies still don’t get the new space, or if they do, they lightly gloss it over by saying “Oh yeah, we’ve a blog” and when I look, it’s a bunch of self-serving posts written by a variety of different folks with little strategy and few comments.
Jason Falls of social media explorer asks why I didn’t link to colleague Mary Beth Kemp’s and Peter Kim’s latest report on the The Connected Agency, and he also raises some interesting points on agencies who talk the talk –but don’t walk it.
So which agency is doing a good job being part of the community? I’d love to hear from you, shout out in the comments, but give reasons why.
Update: Steve Ellis of Metia gives practical reasons why they are connected, informative response.
Hi!
I’m actually one of those who claim now for good examples of social media marketing cases where value has been created without any doubt. And I don’t mean the examples of big companies with special links to the social media world always mentioning their millions of users and potential relationships. I mean the cases of smaller companies, not in the social media before, that have created good social media projects.
I work in a company in the tourism world, we sell a checkbook for reserving hotels with cheaper prices, and… I like to plan some ideas for using social media in our marketing online plan. Our company would have to do a great effort to use this kind of strategies, and I’d like to know good examples of other companies in this media being already successful to justify the effort for our company, something we could see to prove it would be a good thing for us. And for justifying it to the Systems Department, the people that would have to develop it.
Thank you.