Keynote Slides: Prioritizing the Coming Year, Achieve “Escape Velocity”

What would you tell 600 marketers from the largest global brands who have European initiatives?

That’s exactly what I was tasked to do here at Bazaarvoice’s Social Commerce Summit in London today. These brands, which are quickly moving into the space, have adopted social technologies that include: ratings, customer discussions, and aggregate that data right on their own corporate website.

While companies are quick to launch a social networking page for their brand, or integrate customer discussions onto product pages, our research has found there are two distinct classes of companies: 1) Those that are building programs that will not scale, forcing them to ever-respond to customers and fall behind internal stakeholder requests. On the other hand, 2) Those that develop scalable programs that involve business formation, enabling the crowd to do the work for you, and under pinning systems that will cascade across the enterprise are better suited to avoid a career in sanitation.

Here’s my slides for today’s keynote, based upon the following three research documents, in which we’ve interviewed and surveyed hundreds of brands, and the vendors who serve them. Read, use and share widely these reports:

The presentation, which comprises this body of research, is available for download (sans registration) below: (Update: I learned you need a slideshare account to download without registering, this is not my requirement, however)

Update: A video of they keynote is now available.

6 Replies to “Keynote Slides: Prioritizing the Coming Year, Achieve “Escape Velocity””

  1. After that, they will be evaluated quickly. They can get results in no time. Surely, there are many wonders that the best registration of business can offer. However, before coming up with a company name, people have to consider knowing other companies. Registering for a company name that already exists will only make way for them to fail in their registration. Also, they have to know that using special words in the company name they want may need for the government’s decision.

Leave a Reply

Your email address will not be published. Required fields are marked *