Social technologies have impacted every industry, and most in a disruptive nature as middle men (and women) have been cut out, consumers turn to each other, and the lines of communication have become direct. The Industry Analyst space, which is known for research, advisory, insights, and ability to influence buyers and media, has directly been influenced.
While we’ve lately seen some major changes to the industry analyst space using social technologies, the question that many (buyers of research, Analyst Relations, Analysts, and their management) are wrestling with is ‘how’ does social technologies impact the space, and how can I take advantage of it. Some questions that quickly come to mind are: how does social impact research, client relations, vendor relations, influence, media interactions, premium or syndicated content, conferences and events, and can buyers of technology simply connect to each other and bypass analysts all together?
We’re going to take these topics head-on, as we’ll be hosting a no-cost roundtable discussion (no slides) with the top thinkers on this space. Please join Jonny Bentwood, (Technobabble, @jonnybentwood) who has undertaken efforts to measure social influence in the space, Barbara French (Tekrati, @bfr3nch) an understated long-time influencer in the analyst space, as well as Carter Lusher, a dynamic commentator, former Gartner Analyst and former HP AR professional now at SageCircle, @carterlusher.
Register for the Webcast: The Impact of Social Media on the Analyst Industry
A Roundtable Discussion with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang
Wednesday, July 21st at 9am-10am Pacific.
Tag is #SocialAnalyst
Registration is limited, please sign up now, and mark your calendars. Although we have a long, long list of specific discussion points, we want to help craft the discussion around the comments and questions you have, so *please* leave a comment of the discussion topics you’d like us to tackle.
16 Replies to “Register for the Webcast: The Impact of Social Media on the Analyst Industry #SocialAnalyst”
Great thought about the new lack of a middle man, no wonder so many industries are making cuts and people are losing their jobs. It just doesn't take that many people to make the world go around.
I'm reposting two topic suggestions from my FB and Twitter circles.
Stephen England, KCG
“Advisory (RAS) still rules… Social is not producing a new channel for influence that is proving of acceptable value to the 'CIO' community that drives the AR business.”
Stephen also raised this point: there's no real value in innovating the analyst business with social if the innovations do not benefit the influence of an analyst.
Dale Vile, Freeform Dynamics
“I think it is time we separated out the different social media types, as it is no longer possible to generalise… Blogs now an accepted consumption channel for ITDMs, but Twitter still largely about analyst/vendor/ecosystem interaction… As far as I can see, traditional influence channels (subscriptions, consulting, mainstream media, etc) still dominate.”
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