Social Media Marketing Storyboard #2: The Social Reef, an Industry Perspective

Social Reef: An Industry Perspective

The last time I did a storyboard, it received positive reviews, so I’ve decided to do it again.  Often, I have a hard time describing to others what I do for a living –just exactly how do you explain to your parents that you’re an industry analyst for the social web?  As a result, I’ve created this slidedeck that goes well with my fishing theme on what I see as an industry analyst.

This is likely the fastest moving industry in the world –for the last few years, I work many hours during the weekdays and a few during the weekends to keep up.  While in it’s formative years now, I expect –and hope– it’ll slow down as it reaches maturity over the next few years. 

I really see this space like a reef, a complex ecosystem that has so many variables and changes, each day is different.

I hope you enjoy this storyboard, and if you did, please tweet it, or embed it on your own blog.

68 Replies to “Social Media Marketing Storyboard #2: The Social Reef, an Industry Perspective”

  1. wow, i’m pretty sure i understand LESS about both reefs, and social media than i did before.

  3. Thank you Jeremiah. I will be sharing your great presentation with other students in my study group (MSc Marketing). Lea

  4. Great piece of work. I’m curious to know where you feel analytics platforms fit? i.e. Omniture, Google Analytics, Coremetrics. Seems they do have a role, specifically around on-domain community for Brands. Have they lost their role as monitoring tools have emerged?

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