Crowd Sourcing My Banner Design

Update: I’ve now experimented with Specwork to better understand the issue, and will be sharing the good –and bad –on stage on SXSW, read more Despite the fact that I hired a designer to redesign my blog, I’m wanting to experiment with social tools as I encounter them, I recently deployed an ad on twitter using Magpie, see the results. Part of my role as an analyst is to experiment with the social tools that I cover. You all know me as a practitioner, and that’s how I learn best –by doing (and making mistakes). Although very controversial, I’ve decided to experiment with outsourcing the creation of my header for my blog, I’m using a vendor called CROWDspring, and offering … Continue readingCrowd Sourcing My Banner Design

Data: What Happens to PR Firms in a Recession, a 2009 Forecast

Left: Access the Slides from the USC report on The Impact of the Current Economic Situation on Public Relations/Communication The USC School of Communication contacted me about their latest study based of 200 PR agencies to find out the impacts of their business during a recession. The report and press release have lots of great data and there are dozens of graphs in the presentation, so in the usual web strategy style, I’ll boil down what’s important to business folks –from an industry perspective. By The Numbers: Key Takeaways from Forecast Report of PR Firms Budgets: Half of firms to suffer from 20% reduced budgets The report indicates that “Half (51%) of responding organizations indicated their FY 2009 PR/communication budgets … Continue readingData: What Happens to PR Firms in a Recession, a 2009 Forecast

Weekly Digest of the Social Networking Space: Feb 26, 2009

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts. Web Strategy Summary This has been … Continue readingWeekly Digest of the Social Networking Space: Feb 26, 2009

Culture, the Great Influencer on Corporate Social Media Adoption

I’ve helped dozens of companies define their social media strategy based on research. Often, we conduct custom research efforts to evaluate first if their customers are using these tools (technographics) then we often talk with many stakeholders to find out their thoughts on social media. Sadly, in some cases, brands that had active customer bases using social technologies were not ready to participate themselves due to culture. Whether is paralysis, legal, or a cultural influence from management, or even location (I did a tour in Japan to find out how social media is growing there). One example that comes to mind is a financial company I worked with, they are one of the ones that have an incredible amount of … Continue readingCulture, the Great Influencer on Corporate Social Media Adoption

Measurement, A Priority for Online Communities. Lithium Offers Community Intelligence with ‘Insight’

Left: Lithium’s Insight Report provides brands with key community attributes, and automated recommendations. Measurement is more important than ever I was briefed by Lithium, one of the vendors in my Community Platform Wave report, of their Insights listening product, which they announced today. In the Wave report, I heavily emphasized the need for measurement, here’s a few key reasons: First of all, “new” media like social is already under scrutiny, measurement was already important. During a recession, with dollars stretched, marketers are under increased pressure to prove their programs. Social media, being largely experimental for many brands, need to measure to quickly ‘course correct’ programs in real time. During times of cutbacks, marketers must know what to cut, and in … Continue readingMeasurement, A Priority for Online Communities. Lithium Offers Community Intelligence with ‘Insight’

Expulsion of the Social Media “Gurus” –Impacts of the Recession

Thank god for the recession, as now the social media gurus are on the way out. One of the challenges of the social media industry, oh, and in case you haven’t noticed, there are a lot of challenges, is that self-proclaimed gurus have appeared from everywhere. In fact, the recession is going to cause those who are unemployed to experiment with the tools on a personal basis, giving them ample ammo to update their linkedin profile as a social media expert category. But isn’t that the point? Shouldn’t everyone be able to get into the action? Of course, yes. However times are different now, with budgets under scrutiny, layoffs at hands, companies don’t have time for gurus filled with opinion, … Continue readingExpulsion of the Social Media “Gurus” –Impacts of the Recession

Data: B2B Buyers and Technology Decision Makers use Social Technologies

You’ve heard of demographics (who people are) and psychographics (what they care about) but now, you must be aware of technographics (how people use technologies) Forrester is known for it’s success with our consumer social technographics, how buyers use social media in their lives. Just this Monday, we released information on the B2B side, technology buyers and folks often within the enterprise lead by Oliver Young, and Laura Ramos (read their take) I’m going to quote Josh who notes the following from the data: Some highlights from this research (start by looking at the right two columns): 91% of these technology decision-makers were Spectators — the highest number I’ve ever seen in a Social Technographics Profile. This means you can … Continue readingData: B2B Buyers and Technology Decision Makers use Social Technologies

Feedback Session 2: Web Strategy Redesign

I’m having good success working with StudioNashVegas, and based on your feedback from a while ago, we’ve slowly made the changes you’ve suggested. Being a community guy, I’m working with you all to decide on what’s best for the upcoming redesign –of course, I factor in the feedback, but I make the executive call, or we’ll be doing death by committee. While I’m 90% confident the comp is where I want it to be as far as user interface and information architecture, part of my work as a social analyst is to experiment with the different tools out there, so I’m going to use CROWDspring to outsource creation of my header. The designers will keep the logo, and will be … Continue readingFeedback Session 2: Web Strategy Redesign

People on the Move in the Social Media Industry: Feb 23, 2009

I haven’t published an “on the move in the social media space” in a while, in fact nearly 2 months. Why? Things really slowed down, and I received far less submissions, the recession is taking it’s toll. Despite there being many layoffs in the startup space. I’ve started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Dirk Shaw (He’s on Twitter) full time role as a Social Media Strategist for Vignette a few weeks ago, he’ll be focused on the use of “social networking applications to enhance customer communications, foster company-oriented dialogue and further Vignette’s presence in the online community”. He was … Continue readingPeople on the Move in the Social Media Industry: Feb 23, 2009

Did You Delete Your Facebook Account?

I’ve been receiving many inquiries from friends, colleagues, and even family about Facebook’s third privacy debacle over it’s Terms of Service. The first two were turning on the news page and showing people network activity, and the second was the Beacon advertisement issue. Now, this third one has caused a revolt among users who did not want their information used ‘forever’ by Facebook and many started an internal Groundswell (this Facebook group has 121,000 members in protest), and some deleted their accounts. Facebook responded, both with this message from CEO Mark Zuckerberg, and even their ‘delete account’ page (careful. don’t delete your account by accident) has some new “don’t leave me please” aimed at stopping those from puling the trigger. … Continue readingDid You Delete Your Facebook Account?