List of Corporate Social Media Strategists, Corporate Community Managers in 2010

Update Jan 7, 2011: I am no longer updating this list, instead, find the more updated list for 2011 for Corporate Social Strategists. As an industry watcher, I look at trends, data, spending, technologies, yet what’s really important is watching the trend of professionals as they grow into these roles managing disruptive technologies.  Update: Brian Hayashi has created a spreadsheet of this with additional info –like Twitter handles. We’re staying coordinated so the data is matched, follow Brian on Twitter. [Connecting with customers using social technologies is deceptively challenging, as most outsiders don’t recognize the leadership to change internal cultural. Now, in public, let’s recognize those who are paving the way] Methodology: About this List This 2010 list is an … Continue readingList of Corporate Social Media Strategists, Corporate Community Managers in 2010

O’Reilly Webcast Social Business: Taking “Social” to the Core of Your Organization

A few weeks ago, I was invited to join a discussion with Joshua-Michéle Ross (O’Reilly ), Stowe Boyd, thought leader, and Peter Kim (former colleague at Forrester, now at Dachis Group) on the topic of social business.  Listen in, as there’s not really a lot of content on the slides to focus on, while you go about your work, driving, or workout.

Expect Rapid Evolution of the Branded Support Community

Companies With Support Communities Not Ready For Changes To Come For over a decade, with simple BBS systems to community platforms, support communities haven’t undergone much innovation.  Often a silo and tucked away in a website, these communities are going to take center stage.  With social technologies appearing on every webpage, and more existing systems starting to connect, expect to see interesting use cases evolve.   Support focused communities will evolve to touch marketing, sales, channel partners,  CRM systems, and even become a thriving platform in the next few years.  Let’s explore the rapid changes coming together. A Support Community, Defined. Take a look at Microsoft’s media centric Channel 9, VMware communities, or even AAA’s travel tips. These branded communities are offered … Continue readingExpect Rapid Evolution of the Branded Support Community

Growth at Altimeter Group: Supply Chain Management, Government Innovation

Two Key Additions In Growth Areas: Lora Cecere, Alan Webber We’re pleased to announce that we’re expanding two new partners Lora Cecere (full bio), Supply Chain Management and Alan Webber (full bio), Government Innovation. Founding partner, coauthor of Groundswell, Charlene Li discusses the hires and the changes in the market. At the Altimeter Group, we’re not forced into limited topic areas, but instead look at the intersection of major themes.  Each partner has a unique perspective, and we are constantly talking, sharing, and pushing our ideas by collaborating, you’re starting to see this manifest as Ray (CRM) and (Social) converge on Social CRM. We know that customers demand a holistic experience, so organizations will follow suit, here’s how our world of … Continue readingGrowth at Altimeter Group: Supply Chain Management, Government Innovation

Community Manager Appreciation Day #CMAD (Every 4th Monday of Jan)

Every fourth Monday of January, let’s take the time to pause, recognize, and celebrate the efforts community managers around the world to improve customer experiences. Passionate About Customers The title matters not, whether it’s online customer advocate, online customer support, company evangelist, disgruntled customer handler. Instead, focus on what they do: A customer advocate willing to help regardless of where they are online. Learn more by reading the Four Tenants of Community Managers. Yet, Community Managers Don’t Have it Easy Yet despite their admirable intentions, we know they face several uphill challenges: Many challenges are internal: Most companies want to hide customer issues, and shuffle them into existing support systems. Additionally, measuring ROI in new media when a company wants … Continue readingCommunity Manager Appreciation Day #CMAD (Every 4th Monday of Jan)

Slides: Four Social Media Trends for Business in 2010

Companies Must Approach Social Programs In A Coordinated Effort Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Additionally, things are going to get more difficult as they don’t realize that as consumers and employees rapidly adopt these tools the level of complexity increases across the organization. While it’s easy to get caught up on the specific new technologies that are constantly emerging, companies should focused on business trends and themes in 2010. In particular, companies must develop a business strategy based on customer understanding, put the baseline resources in place to get your company ready, deliver a holistic experience to customers –and build advocacy programs … Continue readingSlides: Four Social Media Trends for Business in 2010

Socialgraphics Help You To Understand Your Customers: Slides and Webinar Recording

Companies should have a ‘Customer Strategy’ not a ‘Twitter or Facebook Strategy’. To start, first understand your customers social behaviors, below are the slides and recorded webinar featured yesterday by Charlene Li and myself. We know that customers are adopting new technologies to communicate with each other –and companies must change their own behaviors to reach them. Yet, to often, we hear of companies ‘fondling the hammer‘ where they have knee-jerk reactions to which ever technology emerges. The problem with this strategy is that new technologies are emerging in rapid iterations due to low-cost of innovation. As a result, focus on their behaviors, which we cover in detail in the Engagement Pyramid. While using surveys is an effective way of … Continue readingSocialgraphics Help You To Understand Your Customers: Slides and Webinar Recording

Microsoft Makes Work Fun: Office Launches “Ribbon Hero”, A Social Game

Forget Farmville or Mafia Wars, Microsoft wants you to play Excel –pivot tables FTW. Most software training and help resources are painful experiences written by technical publication editors.  We know that most tutorial and help sections within applications are horrible to work with (I’ve shaken my head in frustration quite a few times using Microsoft’s own tutorial tools), and not every office worker can afford to attend a powerpoint training class. Click above image to see my notes: Powerpoint users are given challenges, like this artistic effect, to win points which are used to brag on Facebook. Learning game encourages social sharing First, click on the image to see my additional notes.   I rarely get excited at briefings, however big-enterprise … Continue readingMicrosoft Makes Work Fun: Office Launches “Ribbon Hero”, A Social Game

A Collection of Social Network Stats for 2010

For the third year running (see 2008, 2009) I’m going to aggregate stats in the social networking space on a single blog post, and update it through the year.  Data fiends should bookmark this post for future reference. Stats are important –but on their own, they don’t tell us much Stats on social networks are important, but don’t rely on them alone. Data is like fire, it can be used for good and bad, proper insight and analysis is always required. Beyond that, you’ll often see conflicting stats across the industry as everyone has different methodologies, as a result, this listing will help you to see the greater trends –not numbers without context. How to interpret stats Numbers don’t tell … Continue readingA Collection of Social Network Stats for 2010

People on the Move in the Social Media Industry: Jan 16, 2010

From an industry perspective there were significantly more hires this month, than last. This is due to two pieces: 1) It’s traditional for new roles to be filled during the new year, 2) An uptick in the overall financial space and a continued focus on the social and open web. In an effort to recognize the changes in the social media space, I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Chris Messina who’s been a leader in the open web and standards joins Google, where he’ll be focused on leading the open web initiatives. I’m certainly going to be … Continue readingPeople on the Move in the Social Media Industry: Jan 16, 2010