The Future of the Social Web: In Five Eras

Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace,  brands are adopting even during a recession,  so expect the space to rapidly innovate to match this trend.  Clients can access this … Continue readingThe Future of the Social Web: In Five Eras

Future: How The Social Contract Between People and Brands Will Evolve

In the coming weeks, I’ll be publishing the much anticipated Future of the Social Web Report, based on research conducted with the leading social networking companies and organizations in the industry. This post is just a riff off one of the sub-bullets and is intended … Continue readingFuture: How The Social Contract Between People and Brands Will Evolve