How technology enables companies to connect with customers
The purpose of this post is to clearly delineate the distinct differences between strategy and tactics, and show how they work in tandem for your organization. Often, we use the terms strategy and tactics interchangeably and in a haphazard manner. When probing at online definitions … Continue readingThe Difference between Strategy and Tactics
Executive Summary Research has found that out of 55 Social Business Startups that a majority (69%) have received early and late stage funding, averaging $14m in total funding. A significant 31% have not taken investor funding, which we’ve listed 6 reasons ranging low costs of … Continue reading18% Social Business Software Achieved a Material Event –VCs Not Required
Executive Summary: Social Business Software vendors (Startups that offer social technology software and solutions for corporations to use to interact with employees, customers, and partners) have raised on average $14m with the most common round being an A-Round at $5.2m. A few vendors have received … Continue readingThe State of Funding in Social Business Software
Community managers are the most powerful group on the internet, they manage the largest social accounts –but ironically are hidden behind the scenes. It’s that time of year again, to send a kind note to the Community Managers who have helped your company, or you … Continue reading4th Annual Community Manager Appreciation Day: Jan 28, 2013
Market Positioning Signals Company Capability and Market Maturity Messaging is often the first thing prospects, investors and analysts see, so it’s important to focus on it as much as core capabilities as we’ve done in our research report which has been viewed 164k times on the vendor … Continue readingSocial Media Management Systems Positioning Shows Slight Market Differentiation
For many years, forward moving companies have been investing in innovation centers that are being used for companies to tap into new technologies, media,and devices. I’m seeing a growing trend of companies outside of the tech space that are investing in these types of labs, … Continue readingList of Tech and Media Focused Corporate Innovation Labs
Find out who’s investing in social business by tracking who got hired, the savvy will examine role, industry, title to find interpret growth in our space. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour … Continue readingPeople on the Move in the Social Business Industry, Dec 18, 2012
Who’s sitting on something that could be valuable but is not using it? Facebook. Last night at the Facebook press and analyst event, I had the opportunity to meet with product managers who asked me for my take on the Facebook strategy, which I gave … Continue readingWhy Search is Facebook’s Tailbone
Left: I visited the SF Federal building, in rainy December The purpose of this post is to bridge the tech leaders in corporations (the focus of this blog) with tangential organizations with similar missions. Yesterday, I had the unique opportunity to visit the FBI in … Continue readingFBI Focuses on Social, Business, and High Tech
Find out who’s investing in social business by tracking who got hired, the savvy will examine role, industry, title to find interpret growth in our space. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour … Continue readingPeople on the Move in the Social Business Industry, Nov 25, 2012
