How technology enables companies to connect with customers
(Read part one, Meet the Empowered People, in this two-part series.) What’s a Resilient Corporation? It’s one that minimizes risk, moves quicker, and can grow faster than others. You may be asking, “How can corporations reduce risk, move quickly, and scale at the same time?” … Continue readingMeet the Resilient Corporations
(Read part two, Meet the Resilient Corporations, in this two-part series.) Meet the people formerly known as customer/consumers/target markets. They have new powers. They are backed by powerful companies. And they are starting to organize. No, I’m not talking about the latest episode of Heroes. … Continue readingMeet the Empowered People
Meet Dan Schawbel. He’s an expert on millennials in the workforce. I’ve known Dan for years, we both worked in the social business space, him at EMC, while I was at HDS. We learned together, shared insights, and he even featured me in some of his … Continue readingExpert Interview: The Millennials in the Collaborative Economy
Updated: March 2016, with newer posts added. The Collaborative Economy is a powerful movement that shifts power away from corporations. Over the last several months, I’ve focused my research efforts on the Collaborative Economy a new economic model where there’s shared ownership and access among people, … Continue readingQuick Guide: The Collaborative Economy Body of Work for Corporations (Updated March 2016)
Just as this Dallas skyline casts a similar reflection from the water, we see the same pattern in the web industry as corporations copy the startup space to catch up with customers. My career mission of Web Strategy is to help companies connect to their customers using … Continue readingCorporations Will Emulate Collaborative Economy Startups
Above Photo: The London Eye contains an intricate network of people, in capsules, networked in a wheel, delicately suspended above the ground in equilibrium. As companies connect to crowds, they too, must balance people and process. How can corporations learn from Uber, oDesk, Lyft, and … Continue readingCollaborating with the Crowd in your Company’s Supply Chain
I wanted to know how 3D printers will impact corporations, so I took a class. I find value in hands-on field research In the aim for further understanding the impact of the empowered customers to corporations, I took a class on 3D printing at my … Continue reading3D-Printing Clunky, But Shows World-Changing Promise
Above: Screenshot from the story board on how corporations can fight or join the collaborative economy. Taking a look back at last two week’s event show some interesting twists, the crowd is continuing to organize around getting what they need from each other, rather than … Continue readingThe Alliances Form in the Collaborative Economy Battleground
Are you trying to help business folks understand what the collaborative economy or sharing economy means to their companies? Are you overwhelmed by the amount of news on this topic from NYT, Economist, Forbes, and don’t know how to translate it to your work? Are … Continue readingStory Board: The Collaborative Economy for Corporations (Slideshare)
The folks at NetBase (I work with CMO Lisa Joy Rosner, who’s a client of ours) continue to provide market analysis on social media sentiment in the Collaborative Economy. Real-world battle between car sharing startups vs business institutions underway. The timing for this particular Brand … Continue readingSocial Sentiment Study: People “Love” Uber –but Not Taxis
