Collaborative Economy Airbnb Loved over Traditional Hotel Brands
Above Graphic: NetBase’s research on sentiment and share of voice in social channels finds that, while there’s more share of voice in traditional hotel brands, people prefer 6-year-old peer-to-peer service Airbnb over 88-year old traditional hotel brands like Hilton. Last week’s NYT article on the Sharing … Continue readingCollaborative Economy Airbnb Loved over Traditional Hotel Brands
