Category: Social Media

Categories: Social Media Posted on

Strategy: Five Steps to Achieve ‘Escape Velocity’ –and Finally Stay out of the Social Media ‘Help Desk’

Our November Report on the Career Path of the Corporate Social Strategist (it helps to have read that first) yielded some surprising findings: these business decision makers are struggling to scale to meet the growing demands of customers and internal business units –while maintaining a … Continue readingStrategy: Five Steps to Achieve ‘Escape Velocity’ –and Finally Stay out of the Social Media ‘Help Desk’

Categories: Altimeter, Budgets, Social Media Posted on

Spend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report)

Like all other Investing, Invest in Social Business based on Market Research. Just as you would invest in your personal finances based on your family size, age, and market conditions you should be spending in social business with the same industry knowledge. With limited budgets, … Continue readingSpend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report)

Categories: CMAD, Social Media Posted on

Wrap Up of 2nd Annual Community Manager Day: Voices Around the World #CMAD

It’s hard to believe that this desire to thank those on the front lines in digital mediums between customers and companies took off so quickly. The first year, it was just a murmur online and now it’s spread on its own to physical events around … Continue readingWrap Up of 2nd Annual Community Manager Day: Voices Around the World #CMAD

Categories: Social Media Posted on

Quora for Business Not Allowed, But You Should Still Monitor and Respond

Yesterday, on a client call, I was asked if Quora was going to be relevant, and what businesses should do about it.  I’m sure I’m going to get asked this more often, so I’ll put my answers down for all to see.  If you’re not … Continue readingQuora for Business Not Allowed, But You Should Still Monitor and Respond

Categories: Social Media Posted on

Behind Closed Doors: CMOs planning to Accelerate Growth for 2011

I was fortunate to attend yet another Forbes exclusive CMO Summit in sunny Palm Beach Florida at the Breakers Resort. Last year in 2009, we heard from CMOs that they had plans to increase their spending in social media –and they were preparing for growth, … Continue readingBehind Closed Doors: CMOs planning to Accelerate Growth for 2011

Categories: Career, Industry Index, Social Media Posted on

List of Corporate Social Strategists for 2011 (Buyer/Brand Side)

Editorial Note: We’re working hard on getting this updated, please forgive me in advance if anyone is missing, I don’t mean to offend, and will update as quickly as possible from your comments. I tend to wait for submissions in comments or I ask strategists … Continue readingList of Corporate Social Strategists for 2011 (Buyer/Brand Side)

Categories: Career, On the move, Social Media Posted on

People on the Move in the Social Business Industry: Dec 27, 2010

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, … Continue readingPeople on the Move in the Social Business Industry: Dec 27, 2010

Categories: First Take, Social Media Posted on

FirstTake: Dachis Group Clinches Powered, Threatening Incumbent Consulting Firms

Acquisition of ‘Powered’ Grows Social Software and Services Footprint in Enterprise Companies. Austin based Dachis Group, who has a war chest from Austin Ventures, has been on a buying spree and has pre-briefed me in their acquisition of Powered, a social and marketing platform with … Continue readingFirstTake: Dachis Group Clinches Powered, Threatening Incumbent Consulting Firms

Categories: Social Media Posted on

Trend: How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies

Research Findings: While traditional agencies clinch up to $162,000 per client from beginner, experimental and formalized companies, yet when corporations become advanced, boutiques earn an average of $238,000 per brand. Expect traditional agencies to glean new skills or start M&A, and expect boutiques who have … Continue readingTrend: How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies