Hot on the heels of last week’s Altimeter Open Research Report on Converged Media, today, analyst Susan Etlinger, Researcher Andrew Jones, (I served as editor) have published a report answering the absolute top asked question in the social space: “How do companies measure ROI of … Continue readingAltimeter Report: The Social Media ROI Cookbook
Companies are frequently misguided by relying on fan and follower count as the primary measurement for their social media investments, instead they must focus on the outcomes of these fans and followers. We wouldn’t buy a car without looking under the hood, or buy a … Continue readingNumber of Fans and Followers is NOT a Business Metric –What You Do With Them Is
Over the last few months, Susan Etlinger, a former marketing strategist, and most importantly has used brand monitoring tools, has lead Altimeter’s latest research report on analytics. After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s … Continue readingOpen Research: A Framework for Social Analytics
Who has more information about US’s Gen Y? Facebook or the United States Government? Each time I ask this question on stage, most hands vote that Facebook has more information, although someone usually suggests the United States Governmant can obtain it if they need to. … Continue readingTo Understand Your Market, Harness The 7 Elements of Customer and Social Data
Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months … Continue readingFramework: The Social Media ROI Pyramid
I’m frequently asked “What’s the top challenge the corporate social strategist is struggling” and over and over, ROI comes up very high. To tackle this challenge head on, Altimeter has conducted a research project to find out how companies are connecting social technologies to the … Continue readingAltimeter Report: Social Commerce, How Brands Are Generating Revenue in Social Media, by @lcecere
Net Promoter Score has served the industry very well as the standard in satisfaction intention, and can now be enhanced by adding explicit customer satisfaction data, influence and customer reviews already on the web. NPS, a Industry Standard Before the Social Web There’s no better … Continue readingEnhancing Net Promoter Score (NPS) with Total Social Customer Value (TSCV)
After launching the research report ‘Social Marketing Analytics‘ (also embedded below), my co analyst (also from Forrester) John Lovett and I recorded this webinar yesterday that had over 800 registrants and 300+ attendees during the hour long presentation. In the spirit of ‘Open Research’ we … Continue readingSlides and Recording: Social Marketing Analytics Research Findings
A Collaborative Effort Between Two Firms: Web Analytics Demystified and Altimeter Group It’s just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we’re continuing our cadence here at Altimeter Group of publishing widely available reports … Continue readingAltimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified)
In addition to constant listening and alerting to their market, brands should conduct an initial, then annual social media audit to be successful in their endeavors. Just as brands conduct audits of inventory, employees, and budgets on an often annual basis, they should also survey … Continue readingThe Importance of Social Media Audits
