Category: Social Analytics

Categories: Matrix, Social Analytics, Social Media, Social Media Measurement Posted on

Framework: The Social Media ROI Pyramid

Often, our industry can appear complicated, and yearns for simplicity.  One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months … Continue readingFramework: The Social Media ROI Pyramid

Categories: Matrix, Social Analytics, Social CRM, Social Insights, Social Media Posted on

Matrix: Brand Monitoring, Social Analytics, Social Insights

Social CRM Needed To Make Sense of Consumer Data. Social data is overwhelming.   More customers, buyers, and consumers are creating content everywhere they go.  Companies cannot scale to match this in a 1:1 basis, and most companies are in early phases of the 8 … Continue readingMatrix: Brand Monitoring, Social Analytics, Social Insights