Agencies Archives | Jeremiah Owyang

Advertising, Agencies, Social Media April 30, 2012May 5, 2012

Podcast: Why The Term “Social Media Agency of Record” Will Dissolve

I’m honored to be a guest on Mitch Joel‘s famed podcast, Six Pixels of Separation, to discuss my latest post that’s caught the Industry’s attention how Social Media Agencies are Turning to Ads. Mitch invited me on the podcast to discuss this further. One of … Continue readingPodcast: Why The Term “Social Media Agency of Record” Will Dissolve

Advertising, Agencies April 14, 2012April 18, 2012

Trend: Social Media Agencies Turn to Advertising

In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I’m seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying. I’ve just spent a week interviewing a number of social … Continue readingTrend: Social Media Agencies Turn to Advertising