A collection of frameworks and figures from Altimeter Research
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2012 Superbowl Ad Analysis: Corporate URLs still reign supreme 2012 Superbowl Ad Analysis: Less than one-third of Ads don't promote cross channel Only the Most Advanced Companies are Conducting Social Business Holistically, Beyond Individual Silos Only the Most Advanced Companies Are Integrating Social Data into Customer Databases Advanced Companies are Formalizing Processes to Intake Customer Insights
