How technology enables companies to connect with customers
Just as this Dallas skyline casts a similar reflection from the water, we see the same pattern in the web industry as corporations copy the startup space to catch up with customers. My career mission of Web Strategy is to help companies connect to their customers using … Continue readingCorporations Will Emulate Collaborative Economy Startups
Above Photo: The London Eye contains an intricate network of people, in capsules, networked in a wheel, delicately suspended above the ground in equilibrium. As companies connect to crowds, they too, must balance people and process. How can corporations learn from Uber, oDesk, Lyft, and … Continue readingCollaborating with the Crowd in your Company’s Supply Chain
I wanted to know how 3D printers will impact corporations, so I took a class. I find value in hands-on field research In the aim for further understanding the impact of the empowered customers to corporations, I took a class on 3D printing at my … Continue reading3D-Printing Clunky, But Shows World-Changing Promise
Above: Screenshot from the story board on how corporations can fight or join the collaborative economy. Taking a look back at last two week’s event show some interesting twists, the crowd is continuing to organize around getting what they need from each other, rather than … Continue readingThe Alliances Form in the Collaborative Economy Battleground
Are you trying to help business folks understand what the collaborative economy or sharing economy means to their companies? Are you overwhelmed by the amount of news on this topic from NYT, Economist, Forbes, and don’t know how to translate it to your work? Are … Continue readingStory Board: The Collaborative Economy for Corporations (Slideshare)
The folks at NetBase (I work with CMO Lisa Joy Rosner, who’s a client of ours) continue to provide market analysis on social media sentiment in the Collaborative Economy. Real-world battle between car sharing startups vs business institutions underway. The timing for this particular Brand … Continue readingSocial Sentiment Study: People “Love” Uber –but Not Taxis
Above Graphic: NetBase’s research on sentiment and share of voice in social channels finds that, while there’s more share of voice in traditional hotel brands, people prefer 6-year-old peer-to-peer service Airbnb over 88-year old traditional hotel brands like Hilton. Last week’s NYT article on the Sharing … Continue readingCollaborative Economy Airbnb Loved over Traditional Hotel Brands
The following will have links, sources, and dates sorted in logical orders to find key stats that you’ll need to make decisions. Additionally, I’ll link to other listings and indexes that will provide further context. My goal is to serve as an industry curator to … Continue readingCollaborative Economy: Industry Stats
(Update: Weeks after I wrote this post, Google invested over $250 million into Uber. Google has Shopping Express delivery, self-driving cars, a social network that may categorize things you own, this is in general alignment with the following thesis) Collaborative Economy startups like Airbnb … Continue readingHow AirBnb and Uber could be the next eBay and Amazon
Screenshot from Keynote: Business opportunities await for hotels to bless and certify peer to peer home sharing, matching trusted customers from loyalty programs to local experiences, and selling value added services and goods like cleaning, concierge and those fancy soaps. Read full report and see … Continue readingThe Six Scenarios for Hotels to Address the Collaborative Economy
