Web3 Use Cases: Five Capabilities Enabling People

By Jessica Groopman, Jaimy Szymanski, and Jeremiah Owyang A new internet movement called “Web3” has emerged. A rejection of the massive control, financial, and information asymmetry that resulted from Web2’s search, e-commerce and social media giants, the vision of Web3 is to use distributed digital networks to shift power back to participants. This post will first define Web3 for the business leader by explaining the capabilities these emerging technologies enable for participants. Then we’ll address the dynamics of this ascendent, if hotly debated tech movement. Our definition attempts to bridge an analysis of (early-stage) Web3 applications and market dynamics, with key technological enablements of decentralized, distributed, and hybrid network designs. Here we focus on people (individuals and end-users): how are … Continue readingWeb3 Use Cases: Five Capabilities Enabling People

Big Brands Experiment with NFTs, and a look to the Future

Summary: Branded NFTs offer passionate customers collectible virtual goods that generate brand engagement, unlock new experiences, foster a passionate community, add new revenue, and will be critical assets for upcoming virtual worlds. Digital art by a.pzn, via Pexels With quarantine reducing the number of people visiting stores or attending events, humans seek other ways to connect with experiences they are passionate about. If you’re new to NFTs, read this NFT primer from the Verge. As usual, brands follow the latest consumer trends, and NFTs are no exception. The NFT craze has been hot during the last few months, as wealthy crypto investors are collecting rare digital art, that often dramatically increases in value, or grants utility to premium online experiences, … Continue readingBig Brands Experiment with NFTs, and a look to the Future