20 Ways Businesses Will Engage Social Audio

By Jeremiah Owyang, Jaimy Szymanski, and Jessica Groopman of Kaleido Insights The recent social audio craze––brought about by platform leaders Clubhouse and Twitter Spaces––has us reminiscing at my firm Kaleido Insights about the early days of social media, to get up to speed, read my report: The Future of Social Audio: Startups, Roadmap, Business Models, and a Forecast. The tech crowd abuzz with the promise of a new, real-time engagement platform, influencers gathering en masse to share content, and the ever-so-slight opening of the proverbial “exclusive access door” to the public for a peek inside the magic. Except this time around, consumers and the press are much more keen to the potential data risks and platform flaws. [Social Audio is … Continue reading20 Ways Businesses Will Engage Social Audio

The Future of Social Audio: Startups, Roadmap, Business Models, and a Forecast

This market forecast includes an overview and contains predictions of the rapidly growing social audio market. I have been a technology industry analyst in relevant markets like social media and the sharing economy for over a decade at tech research firms. What Is Social Audio? Real-Time Voice Conversations With Social FeaturesIf you were familiar with Party Lines four decades ago, you remember how friends and strangers could dial up to audio-based conversations regardless of location. In 2021, instead of landline phones, quarantine-limited users are downloading apps for real-time conversations with friends and family. The visual interfaces may vary, from emoticons to text chat integration to avatar integration. Modern app versions contain social graphs, groups, and other social networking features you … Continue readingThe Future of Social Audio: Startups, Roadmap, Business Models, and a Forecast