20 Ways Businesses Will Engage Social Audio
By Jeremiah Owyang, Jaimy Szymanski, and Jessica Groopman of Kaleido Insights The recent social audio craze––brought about by platform leaders Clubhouse and Twitter Spaces––has us reminiscing at my firm Kaleido Insights about the early days of social media, to get up to speed, read my report: The Future of Social Audio: Startups, Roadmap, Business Models, and a Forecast. The tech crowd abuzz with the promise of a new, real-time engagement platform, influencers gathering en masse to share content, and the ever-so-slight opening of the proverbial “exclusive access door” to the public for a peek inside the magic. Except this time around, consumers and the press are much more keen to the potential data risks and platform flaws. [Social Audio is … Continue reading20 Ways Businesses Will Engage Social Audio