2016 Brings Additional Enrichment, Growth to Crowd Companies Innovation Council

It’s almost a new year, and we have a lot planned for 2016 to help our members grow their Collaborative Economy programs here at Crowd Companies, which we founded two years ago. I wanted to share with you five items that we’re focused on: Content and discussions that focus on “how to” deploy in innovative markets, Leading our members through the six-phase Innovation Journey methodology, Over five physical events, plus private roundtable dinners for members, An additional topic focus, the “Autonomous World” (drones, self driving cars, AI) New employees, to serve our growing member base Next year, we’ll focus even more on the “how to” of program development, providing the in-depth tools you need to determine opportunities and begin defining … Continue reading2016 Brings Additional Enrichment, Growth to Crowd Companies Innovation Council

Why a Strong Brand Matters in the Collaborative Economy

In a recent webinar, I joined Andrew Reid, founder of Vision Critical, to discuss the new rules of the Collaborative Economy. The webinar explored three paths established companies can take to successfully compete with the likes of Uber, Airbnb and Instacart: through price, convenience and brand. As we revealed in the webcast and in the accompanying report, brand is the most useful path for companies with strong brand recognition and positive brand sentiment. This is particularly true in markets where customers are sensitive to risk. This finding might seem counterintuitive. Afterall, startups—the small guys—have driven the growth of the Collaborative Economy. But our report, based on feedback from more than 50,000 North Americans, clearly shows that in almost all categories … Continue readingWhy a Strong Brand Matters in the Collaborative Economy

Convenience as a Source of Competitive Advantage in the Collaborative Economy

In the on-demand, peer-to-peer movement called the collaborative economy, many rising startups are offering convenience to attract new users and customers. In this new economy, Uber and Lyft provide rides with just a few quick clicks on a mobile app—no credit cards or cash to fuss with. Buying on eBay today is often easier than going down to the consignment store to find pre-owned goods. Finding a professional on TaskRabbit is more convenient than the traditional way of hiring full-time staff. As we revealed in The New Rules of the Collaborative Economy, a report I co-authored with tech strategist Alexandra Samuel, convenience is the number one factor cited by people for their latest participation in the collaborative economy. More than … Continue readingConvenience as a Source of Competitive Advantage in the Collaborative Economy

How To Use Price to Compete In The Collaborative Economy

If you want to compete with startups like Instacart, Uber and Etsy, there’s one aspect of your product or service that you might want to re-evaluate: your price. As we revealed in The New Rules of the Collaborative Economy, a report I co-authored with technology strategist Alexandra Samuel, cost savings is a key driver in the growth of the collaborative economy—the economic phenomenon where people get the products and services they need from each other instead of buying them by traditional means. The report, based on a study by Vision Critical, the leading customer intelligence platform provider, shows that price is a significant driver to the growth of the collaborative economy. We found that a great majority of sharing transactions … Continue readingHow To Use Price to Compete In The Collaborative Economy

Infographics: Growth of Sharing in the Collaborative Economy

Participation in the Collaborative Economy has grown by 25 percent in the past year alone. That’s one of the key findings we shared in The New Rules of the Collaborative Economy, a Vision Critical report I co-authored with tech strategist Alexandra Samuel. As the infographics below shows, more than 110 million North Americans now do some form of sharing in the Collaborative Economy. More than half of North Americans now get the products and services they need from each other, peer to peer, instead of buying from established corporations. The rapid rise of the Collaborative Economy raises an important question for businesses: what’s driving the growth of this movement? More importantly, is it a permanent shift in customer behavior? Data … Continue readingInfographics: Growth of Sharing in the Collaborative Economy

The Real Mythical Creatures of the Collaborative Economy: Centaurs, Unicorns, and Pegasus

Above: Version 1.1, with updated data. Version 1.0 is available here. Collaborative Economy valuation is through the rainbow-beaming clouds. These highly funded, fast-growing, media-hounded startups are the portfolio darlings of any venture capital firm, while this crowd-based, on-demand, collaborative category enables people to access resources from peers using efficient mobile devices. The Collaborative Economy market has received a total of $25 billion in investor funding, but not all companies are equal. Using the “mythical” creature lexicon of Silicon Valley, we’ve sorted Collaborative Economy startups based on highest valuation. We didn’t even include the “Little Ponies” that are valued at $10 million – $100M as the list would be in the hundreds. Working with VC Dave McClure of 500 Startups, who … Continue readingThe Real Mythical Creatures of the Collaborative Economy: Centaurs, Unicorns, and Pegasus

Report: The New Rules of the Collaborative Economy, 2015 Data on the Rise of Sharing

The biggest shift in the business landscape since the Internet continues to grow—and established, traditional companies need to act soon in order to compete. That’s one of the key findings in The New Rules of the Collaborative Economy, a report I co-authored with tech researcher Alexandra Samuel, released today. The report is an update to Sharing is the New Buying, a 2014 report that, for the first time ever, mapped the prevalence of the collaborative economy and its impact on the business world. You can download the full report The New Rules of the Collaborative Economy, at no cost. What is the collaborative economy? The collaborative economy is an economic movement where common technologies enable people to get the goods … Continue readingReport: The New Rules of the Collaborative Economy, 2015 Data on the Rise of Sharing

Ten Reasons Why Investors Love Shared Transportation

Half the funding in the Collaborative Economy goes to transportation. By our count, the Collaborative Economy has been funded $25 billion, one of the highest funded tech industries, ever. For comparison, global social networks have been funded a mere $6 billion, which is just a quarter of the Collaborative Economy. Within the $25 billion funded, $13 billion has been invested in the transportation space, which is 52% of all funding dollars. What’s shared transportation? Chances are, you’re already using it. First, let’s define the category of shared transportation. It includes: 1) rides as a service, and 2) vehicle sharing. If you’ve taken a ride as a service like Lyft, Uber, Ola, or Didi, you’ve participated in shared transportation. If you’ve … Continue readingTen Reasons Why Investors Love Shared Transportation

Ten Ways Mobility-as-a-Service Changes Your Lifestyle

Just about everything related to transportation is now becoming automated, on demand, or available to borrow. Over a few short years, an abundance of VC-funded apps have emerged that crowdsource just about every aspect for transportation, car management, and more. The Collaborative Economy has a branch of commerce that’s being dubbed the on-demand economy. Most of these apps are related to transportation, personal services, or logistics. The transportation sector is the most funded industry in the Collaborative Economy. In my ongoing studies of tracking market funding of this market, the transportation sector has received the most funding, over $14B, out-funding all other industries. The lion’s share going to ride-sharing apps like China’s Didi, India’s Ola, and America’s Uber; yet there … Continue readingTen Ways Mobility-as-a-Service Changes Your Lifestyle

The Collaborative Economy Defined

  The Collaborative Economy defined: An economic model where commonly available technologies enable people to get what they need from each other.   There are over 37 terms being used for this market, but the one that makes the most sense in terms of scope and accuracy is the Collaborative Economy. The above image is a screen capture from my powerpoint slide that I use in presentations, research, publications and with the Crowd Companies council, that we founded at the end of 2013. The honeycomb metaphor is an apt one; as it’s a representation of many individuals working together as a collective, see the matching market  infographic. While each term has drawbacks, the Collaborative Economy moniker is a wide enough scope of the … Continue readingThe Collaborative Economy Defined