Five Trends: How Brands Integrated Social, Mobile, and Web into 2012 Super Bowl Advertisements
By Altimeter’s Jeremiah Owyang, Brian Solis, and Zak Kirchner Findings: Five Trends Indicate Cross Channel Integration a Mainstay. Super Bowl ads, while only representing the nation’s largest consumer facing ads are a bellwether for advertising trends for the remainder of the year. To best understand … Continue readingFive Trends: How Brands Integrated Social, Mobile, and Web into 2012 Super Bowl Advertisements