7 Questions Some Brands Are Asking About Twitter

This by no means represents all brands, but just some brands, perhaps those that are a bit more sophisticated.

Last Friday I had a conversation with a manufacturing firm that had some relativily sophisticated questions about how they will prepare their plan around Twitter. This was a nice break from the “why does Twitter matter” questions I usually get, as they were thinking through a plan.

Here’s some of the excellent questions this organization, and a handful of others brands are starting to ask:

  1. Should we create multiple accounts for different divisions? How should we name them?  How should the content be different?
  2. Is it ok to just tweet out news on our main corporate account? Or should we be conversational?
  3. How do we get our corporate reps (sales, product teams) to use this tool, and be conversational?
  4. Should we follow folks? If so, what’s the protocol? Should we only follow folks that follow us? We don’t want to appear like ‘big brother’
  5. What are the tools to use to manage multiple authors/tweeters?
  6. How can we find other examples of B2B twitter examples?
  7. How should we brand our Twitter backgrounds images?

Ok, that was more than 8, but I grouped them into related questions.  It was refreshing to hear this much thought being put into their conversational efforts, this was actually a manufacturing firm, not a high tech company and certainly not a young startup out of southpark in SF.  In general, the level of interest has gone up about Twitter since late Q4 2008 from my clients, and recently, we’ve been getting more questions about the topic.  

What questions are you hearing from brands that are approacing Twitter?  I gauge the level of sophitication of a brand by which of these five questions they’re trying to answer, just change out ‘social media’ to ‘twitter’ to gauge.

Are you at an agency or at a brand? What questions are you hearing about Twitter?

Update: Antonio has answered, as has Jess, and so has Dirk who heads social media marketing at Vignette.

41 Replies to “7 Questions Some Brands Are Asking About Twitter”

  1. I honestly dony get it.

    On the one hand you moan that Twitter is filled with marketers.

    On the other, you have been actively saying for the past 2 years that they should be using it and offering advice on how to.

    Can you clarify your position?

  2. I think companies need to let go of control and realize this is just another channel for the message. Stop worrying about the what if when ur clients r looking for u where they r, social media digital media. They actually value ur true engagement. Use that opportunity. I really like when a brand feels like an actual person. BE has so many people dedicated to social media channels; that’s why they’re successful. Adopt n adapt or just watch n see no results. Ur choice.

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