Ongoing List of Social Media Marketing Efforts and Social Networks and Communities for Women

I’ve done a lot of other lists, for a variety of industries, verticals, age groups, but need to spend some time on women. Agencies and brands get to showcase their work (I’ve got great SEO in front of a social media audience) and it’s easy for women to find communities that are interesting to them. Lastly, to be honest, I don’t know that much about the women social space so I need to be educated, help me!

If you do submit, please leave a comment with a URL and a brief description. See my other industry indexes for a variety of other social media efforts tagged industry index.

Demographics, Technographics
Stats related to women and social media.

  • Imedia shows stats showing how women are quickly becoming a dominating demographic in social media
  • Forrester’s technographics can segment women’s use of social media by age, and in some cases, country

    • Ongoing List of Social Media Marketing Efforts and Campaigns for Women
    These instances are more on the shorter term, and are clear examples of social media efforts of brands wanting to connect with women online using social technologies. Sometimes the branding is obvious, sometimes I had to take a deep look into the contact us, or sales page to figure it out.

  • Luvs: Created this sponsored blog to provide tips and tricks to mothers
  • BlogHer Conferences: Multiple brands sponsor the conference, and provide product demos or giveaways
  • Dove: Beauty campaign was integrated, however the YouTube video has strong recall
  • CVS, For All The Ways You Care: allows caretakers to submit stories
  • Pampers Village: A community for mothers with young children, content extends to lifestyle.- Link via Jessica
  • BabyCenter: A community owned by Johnson and Johnson Jessica
  • Mom Logic: AOL’s content portal for women – link via Don
  • Shine: Yahoo’s portal for women, thanks old friend Robyn!
  • Tampax: Being Girl: A community and conversation focused on helping young girls go through adolescence.

    • Marketing Resources
    Trying to reach women from a brand perspective? These resources will help.

  • She-conomy: A guy’s perspective to marketing to women from Stephanie herself
  • Reaching Women Daily: This blog is focused on marketing to women. thanks Andrea
  • She Speaks: Interesting, product review community. thanks Andrea

    • Networks and Communities For Women
    This category tends to lean on the longer term effort from a blog network, online community or other social destination, expect the above category to try to merge with the below and vice versa.

  • BlogHer: The community for women that blog
  • Sugar Network: Our fresh, conversational and witty editorial voices inform, connect, inspire and entertain an audience of over 8 million monthly unique visitors
  • Cafemom: A community and resource for expecting mothers –and beyond!
  • DiveTribe: A Women’s Community of Strenth, Support, and Creativity
  • Suicide Girls: This alternative view is the antithesis of the playboy beauty and shows a truly raw look at beauty defined
  • The Frisky: “Which is why it totally boggled our minds that out of all the gazillions of love, sex, dating, and, um, smut sites for women on the Internet, none of them were relatable. Enter The Frisky” -via Courtenay Bird
  • Jezebel: Celebrity, sex, fashion, for women-via Bukola Ekundayo
  • Kirtsy: Interesting, this is a digg for women. Submit stories, tips, or products.
  • Wowowow: The women on the web, appears to cater to the professional and power women on the internet. -via Bukola Ekundayo
  • TwitterMoms.com: A growing-like-wildfire community for digital moms who blog and tweet. Link via Jessica
  • Moms Like Me: A social network that connects local moms, interesting. via Chris Kieff
  • Geek Girl Camp: Tech savvvy women who like unconference. I think I’ve walked into one of these, and know many of these women. Link via Susan Koutalakis
  • She’s Geeky: A technology conference for women. If I were a woman, I would certainly go to this one. Thanks Rachel
  • TwitterMoms.com: A growing-like-wildfire community for digital moms who blog and tweet. Link via Jessica
  • MomBloggersClub: A community directed at mommy bloggers. Spinoffs include Gamer Moms and Pregnant Moms. Link via Jessica
  • I’m not Obsessed: “Gossip, without the guilt” clever tag line.
  • I Know Politics – A community for women who either are or wish to become involved in politics around the world. The site is run by a group within the United Nations. link via Devlin Dunsmore
  • Closet Couture: A focus on fashion, outfits, stylists, and other services- thanks @aihui
  • Savvy Auntie: This community helps aunt’s with their relationships with newphew’s and nieces. – thanks Stephanie
  • Girls in Tech: A network for women in business in the technology space. – Thanks Susan
  • GirlGeeks: A community for women in tech –Thanks Christine
  • GirlGeekDinners: network for women to meetup, as you would guess, over dinner. –Thanks Christine
  • Women’s Ties: Network for women entrepreneurs. Thanks Yvonne
  • International Women’s Day: Focuses on a celebrated holiday for decades. Thanks Yvonne
  • Women entrepreneur’s blog Simon Graduate school has this resources for their grads. via Tom.
  • Recipes.com: This site indicated that this is aimed at women.

    • Status: For now, I’ve updated this list up to comment #28, and will update when I get time, so far, it’s a very strong list.

    Leave a comment below with a URL and I’ll credit you.

    68 Replies to “Ongoing List of Social Media Marketing Efforts and Social Networks and Communities for Women”

    1. The Frisky — thefrisky.com, a women’s sex, love, dating, and fashion community built by Turner’s New Products Group (with whom I previously interned). It utilizes forums, Twitter, Facebook, video, etc to interact with users.

    3. Both Huggies and Pampers (fairly recently launched Pampers Village) nurture discussion communities for their brand consumers.

      Definitely need to add these to your networks:

      MomBloggersClub: A community directed at mommy bloggers. Spinoffs include Gamer Moms and Pregnant Moms.

      TwitterMoms.com: A growing-like-wildfire community for digital moms who blog and tweet.

      BabyCenter is also big in this space. There are dozens more!

    5. http://www.iknowpolitics.org – A community for women who either are or wish to become involved in politics around the world. The site is run by a group within the United Nations.

      FYI I happen to have the distinct pleasure of helping them redesign the site from its current form into something that will be more dynamic and reflective of this incredibly passionate community.

    7. I have two to add under network and communities:

      http://www.fem2pt0.com — society’s issues+ women’s voices (although I doubt they would say they are only for women)

      http://www.myworkbutterfly.com — niche social networking site & job board that connects savvy moms by sharing advice, support & ultimately, solutions.

      Full disclosure: I’m not an active participant in either. I do try to attend the twittercasts at Fem2pt0 but Sunday nights are crazy, getting set for the week. myworkbutterfly just hasn’t resonated with me.

    8. Hi Jeremiah,

      I just tweeted this but in case you missed it you should look at GeekGirlCamp, it has tracks on social networking. In fact a few of the women from Mzinga will be speaking at their two events within the next week!

      http://geekgirlcamp.com/

      They are also on Twitter @geekgirlcamp

      ~Susan K
      @susank

    10. @jowyang…

      You should add Corepower Yoga:

      http://www.corepoweryoga.com/

      They have studios in a limited number of cities; however, they DO offer yoga ONLINE, for those who work on the road, & also, offer online teacher training, & other benefits to webhounds.

      Very worth the investment of one’s time… @lisasepiphany

    17. She-conomy.com is a guy’s guide to marketing to marketing to women and although it is directed at men, I have many female followers.

      A great site that has a very specific target audience is savvyauntie.com

    20. We ran a HUGE series on ShapingYouth.org for “all things girl” In fact, Mobile Youth picked us for their ‘top 20 youth marketing blogs’ using our wrap up post/link list about ’empowering girls rather than consuming them’ here:

      http://blog.shapingyouth.org/?p=4507

      (We cover media and marketing’s impact on kids of BOTH genders, but with an all-female nonprofit board, sometimes our coverage veers accordingly. 😉

      http://www.ShapingYouth.org

    23. As usual, Jeremiah, you are on the leading edge. Women are where it’s at, online. I talk about this every day on Lip-sticking, which has become a pretty popular place for women on the net: http://www.lipsticking.com . Today, for instance, your readers might like my post on International Women’s Day – which is tomorrow.

      Some other excellent resources for women focused content are:

      The Downtown Women’s Club: http://www.downtownwomensclub.com

      A local Upstate NY group, for anyone in that area: http://www.womenties.com

      The link for International Women’s Day: http://www.internationalwomensday.com/

      Savvy Aunties for women who are Aunts, but not Moms: http://www.savvyauntie.com

      And, this site that is growing by helping women “sow seeds of hope” – http://www.laurasbooklist.com (about books – one of my fav. subjects)

      Thanks for listing these outstanding resources. Women and brands together can make the change we all want to see in the world. Cheers!
      Yvonne

    24. Another that provides both inspiration and practical interaction is the Women Entrepreneurs Blog at the Simon Graduate School of Business (Univ. of Rochester). It’s a group blog with about a dozen bloggers, including women ranging from an MBA student to the co-founder of the Best Small Business to Work for in America.

      http://www.WEBatSimon.com

    27. This is great, Jeremiah. And thanks to sheconomy and @y2vonne for their love and support for SavvyAuntie.com. Under “resources” I’d like to add @tobydiva and @y2vonne’s http://www.lipsticking.com and Michele Miller’s Wonderbranding: http://michelemiller.blogs.com/ Andrea Learned http://learnedonwomen.com/ is also good. I went to all these sources before launching my site for data, and all the women behind them were helpful. Recently, I found Sheconomy, which is also an amazing resource for me.

    28. Thanks for your kind words Melanie. Jeremiah you might be interested in the list of 31 women social networking communities I created. The focus was on non mom sites. http://bit.ly/9RxIq If you stop by be sure to check the comments some additional sites listed.

    29. Hey Jeremiah,
      While they are not available for all to see (since they are invitation only private communities) I’d love for our clients Mattel and Meredith Corp to get props for their great work engaging women in online communities as brand advisors. They are doing an incredible job of making these awesome women a central part of their marketing and innovation initiatives and really listening to what they have to say.
      As you know, Mattel won the Forrester Groundswell Award for their moms community and Meredith has also recieved numerous accolades (and real business results!) for their “Real Women Talking” community of amazing women that help them on a multitude of ongoing projects.

      http://tinyurl.com/dhqhsd (Mattel)
      http://tinyurl.com/cq56je (Meredith Corp)

      Thanks for collecting all this great info!

    30. I’d like to suggest http://www.snowmamas.com – it’s a site that we’ve put together here at Park City Mountain Resort as a community for moms to share tips and information on how to plan and take winter vacations with their families.
      Thanks for the list!

    32. Thank you very much for creating the list. Helpful and what we were looking for after our meeting with you last week. Will have our brand teams submit more to you as they run across them or as we create social media marketing efforts focused on women.

    38. Bert

      I’ve got to thank the community for all their entries too! Next, we should segment this list, and prioritize! I’m not sure if I’ll have time, but I’m glad it’s a good start.

      Really appreciate you reaching to me again. Let me know how I can help you again.

    40. Check out Delightfulblogs.com a directory of women-centric blogs with more than 3500 listings all reviewed and rated

    41. Agriculture Online (the Web site of Successful Farming magazine) has a special section, Women in Ag (http://www.agriculture.com/womeninag). In addition to news and features for women on the farm, the site offers a monthly e-mail newsletter, an active discussion group, and a Facebook group.

      Thanks for the list of fantastic resources!

    42. I hate Twitter Moms. Mainly because they call themselves The Influential Moms Network. They affected one ad campaign, which isn’t that hard to do, actually. Reminds me of baby stroller nazis in Park Slope, women who act like they own the sidewalks. The sense of exaggerated entitlement is outrageous.

    44. Grandparents.com is the place for today™s new generation of active, involved grandparents to find everything they need to get more fun, more smiles, and more memories out of the time they spend with their grandchildren. More GrandMOTHERS here than Grandfathers, altho all are welcome.

    46. Pingback: Male Marketers Beware When Marketing to Women with Social Media « She-conomy

    47. Another campaign directed at women in social media was the hp vivienne tam mini 1000 – where a group of female bloggers were invited to go to NYC and meet Vivienne Tam. There is also the example of Walmart’s 11 Moms.

      Other women’s communities I know of are momdot.com and also pnn.com.

    48. Circle of Moms is a social networking community that helps moms support one another. It has incredible utility: with 2+ million members, it’s quickly become the go-to parenting resource for women. The prevailing tone is warm and helpful, and there are thousands of groups focused on everything from greening your home to preparing a child for surgery.

    49. Facebookster focuses on strategic Facebook application development. At Facebookster, we have professional Facebook application developers who are well trained and well equipped with all the skills and technical requirements for a perfect Facebook application.

    50. how do you assess ning as part of this? you type “ning” and “mom” or “mother” into google and you get a fair few. Probably lots of small groups, but I have to admit i don’t really have my head wrapped around ning yet, not being a current user. their growth numbers certainly are impressive, even when you scale it back to the 5-6MM active monthly uniques quoted in the read/write web piece recently.

    51. Pingback: Using social media to network « Life is what you make it

    52. Social Network for women just launched recently. For women to connect with other women for friendship, find out about events, activities and hot deals in their city.

    53. Not sure if I missed it mentioned, but http://www.vibrantnation.com is a socnet focused on boomer women. Has gotten off the ground rather well lately. Figured I’d make sure you’d seen them.

      Thanks for another great resource. Hit upon this a little late in the game, but was searching for some good case study examples for a presentation. Great work as usual.

    56. I’d like to add Divine.ca to the mix and to put a bit of Canadiana on this list eh?

      Divine.ca has over 500,000 Canadian women (French and English) visiting the site each month who come to us as a trusted resource for information on health and wellness, career, fashion, beauty , entertainment and relationships.

      These gals also are active members of idivine.ca – the social network we’ve introduced to keep the conversations going and allow a space to sharing.

    66. JaneNation.com–an opinion, information and idea community for women on a mission to change the marketplace. We exist because 91% of women still report being misunderstood by brands despite the fact we make 85% of purchases to the tune of $5 Trillion. Started as a result of “The Connected Agency” report by Forrester and my own personal passion to make the marketplace more reflective of and responsive to women.

    67. Tip 3: Visit Popular Profiles and CommunitiesMost of the social networking websites provide a track record of profile and community visitors. It would do you good to regularly visit popular profiles and communities as that way they would in turn visit your profile. …HodgepodgeThere are several social networking sites that are of specific benefit to small business marketing. They offer all the best attributes of social media sites in one location.

    68. Tip 3: Visit Popular Profiles and CommunitiesMost of the social networking websites provide a track record of profile and community visitors. It would do you good to regularly visit popular profiles and communities as that way they would in turn visit your profile. …HodgepodgeThere are several social networking sites that are of specific benefit to small business marketing. They offer all the best attributes of social media sites in one location.

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