I was able to meet with Esther Lim, Principle of Interactive Services at Crimson Consulting Group in SF. She’s been working with social media before that term existed, (or Tim O’reilly) and I had the chance to ask her how things have changed. I often say that we’re in year 3 of 10 years of growth for this industry, although in certain areas saturation and normalization of these new communications styles occur faster.
What You’ll Learn
Find out how online discussions happened before that term social media existed Moving forward to 2008, she discusses how companies have changed their attitudes, and what’s driving adoption Terms that she thinks are over hyped Typical pitfalls that companies fall for
Jeremiah,
Great video; thanks for the interview and adding it to your site.
What are your thoughts on Esther’s comment that we need to drop the term “listening”? You mention this is one of the key reasons for a company to engage in social media in your recent Forrester publication, but Esther seems to think that listening simply isn’t good enough.
Is a company truly engaged in social media if they’re simply listening, like a fly on the wall, rather than directly responding and/or participating to the conversations that are already happening out there?
Regards,
Seth