Why is Google launching so many hardware devices like Nexus tablets, the Q (Home media) laptops, desktops, phones, and even augmented reality glasses? They want to be ‘connective tissue’ across all digital experiences, harness the data, make it useful to you, then figure out how to monetize it, primarily with ads. To summarize, their mission is to organize the world’s information, and sell it back to us, and there’s nothing wrong with that, as long as you understand this contract up front.
I had the pleasure of joining This Week in Google show with Leo Laporte (Wikipedia), Gina Trapani (Wikipedia), and Jeff Jarvis (Wikipedia) for the second time, and we discussed Google’s new strategy, what it means, and how web technologies continues to change as it impacts consumers, brands, and the industry. Unlike short ‘broad-cast’ media clips, this is a long form, deep ‘narrow-cast’, that explores a number of related news topics and insights, so grab some coffee, get a comfortable chair, and settle in for this show on This Week on Google.
The video is embedded below, or you can find it on the This Week in Tech website.
Related:
Eventually, it is about making money, that’s the biggest reason for Google to get into hardware.