List of Corporate Social Media Strategists, Corporate Community Managers in 2010

Update Jan 7, 2011: I am no longer updating this list, instead, find the more updated list for 2011 for Corporate Social Strategists.

As an industry watcher, I look at trends, data, spending, technologies, yet what’s really important is watching the trend of professionals as they grow into these roles managing disruptive technologies.  Update: Brian Hayashi has created a spreadsheet of this with additional info –like Twitter handles. We’re staying coordinated so the data is matched, follow Brian on Twitter.

[Connecting with customers using social technologies is deceptively challenging, as most outsiders don’t recognize the leadership to change internal cultural. Now, in public, let’s recognize those who are paving the way]

Methodology: About this List
This 2010 list is an update from the original I started in 2008, it was woefully out of date as people moved around.  This list is updated, as I’ve separated the large technology section in HW vs SW and am only linking to LinkedIn accounts.

A majority of this data is based off submissions in the 2008 post, which most which are self-submissions or from their fellow colleagues and we only link to their already public profile in LinkedIn for verification.  We’ve spend days compiling this data, but due to the content ever changing, we expect there to be some inaccuracies, leave a comment if you see something that needs fixing. Thanks to Sonal Mehta a student at American University who I’ve hired helped me in this research.

Read Carefully: How to get on this List
In a world of noise, curation becomes very valuable, as a result, there are very specific requirements for this list, which include:  1) You must have a public LinkedIn profile page, as this is one of the best way to verify employment. 2) The profile indicates that social media is part of your full time employee role at the corporation–not just for personal or casual use.  3) You must work at an enterprise class corporation with more than 1000 employees, 4) Must be on brand side  5) You’ll kindly leave a comment below with the submission for review.   Due to excess volume, submissions by Twitter and emails or other channels will not be included, kindly leave a comment in this centralized area below.

In an effort to keep information in a tight scope, I’m not able to include folks who are doing great work in other sectors.  However, if you decide to create a list for other sectors, I’ll prominently link to it from this post.  Update: Here’s a growing list for non-profits.

Sign Up For Upcoming Free Report: Skillset of the Social Media Strategist
The Altimeter Group is developing a free research report, on “Skillsets of Social Media Strategists” and will identify the attributes, backgrounds, experience of this emerging role, if you’re interested in receiving a copy, please register on this form.  We will use portions of the data found in this post for the research report, so thanks for helping to update it.

Social Media Strategists at Corporations
The strategist is a program manager, who mainly focuses internally rather than being the external public face like the community manager. They are primarily responsible for resources, processes, teams, they are usually internally focused and ultimately, return on investment.

Airline

Automotive

Business Services

Consumer Product Goods

Electronics, Devices, Mobile

Financial Services

Health and Life Sciences

Hospitality, Food Service

Government, Armed Services, Education

Media and Entertainment

Retail

Technology, Hardware, Networking, Component, Computer

Technology, Software, Internet

Community Managers at Corporations
The  community manager is primarily externally facing, and interacts with customers as the public face of the company.  They are primarily customer advocates, evangelists, bloggers, community moderators,  and experts at using social technologies to communicate.  We honor them every fourth Monday of January on Community Manager Appreciation Day.  To keep the focus tight, this list is only of corporate community managers, and not those on contract at community platform vendors or service companies on contract.

Automotive

Business Services

Government, Armed Services, Education

Hospitality and Travel

Electronics, Devices, Mobile

Financial Services

Retail

Technology, Hardware, Networking, Component, Computer

Technology, Software, Internet

Social Media Researchers and Social Media Product Managers at Corporations
When I started this list in 2008, I didn’t have a specific slot for researchers and product managers who are creating these products. These roles are not folks who are using the technologies for marketing, support, or other business use cases (end users) but instead are researching and creating the products that the above professionals will use in their jobs.

I’m passionate about what these folks do, as I, myself, was a strategist/community manager at an enterprise corporation a few years ago.   Update: Thanks to Altimeter’s Andrew Jones for the assistance on the updates.

439 Replies to “List of Corporate Social Media Strategists, Corporate Community Managers in 2010”

  1. Hi Jeremiah: we've spoken before via email. I am the community manager for Martindale-Hubbell Connected, a network of 25,000+ legal professionals. Our company LexisNexis has over 10,000 employees, and you can check out my Linkedin profile here: //il.linkedin.com/in/mikemintz. Thanks! Mike

  2. Oops – you also have a section for Electronics, Devices and Mobile – that sounds just right 🙂

  3. Hi Jeremiah: I work for a large & public hospitality company that has a marketing team of 3 (myself included). As a result, and as the Web/Interactive Marketing Manager, I wear (truly!) all 3 social media hats with majority focus & time being spent on Community Manager (Facebook & Twitter) followed by Strategist. Would be honored to be added to your list.

    Many thanks for your consideration.
    Pamela

  5. Hi Jeremiah,

    I'd appreciate being included in your list. Although my role with SchoolDude.com didn't start out to include community management, it's a responsibility I have inherited recently by way of a corporate reorganization. I have been following your blog for over a year and have found your insights invaluable in preparing me for my expanding role.
    LinkedIn profile: http://www.linkedin.com/in/schlatzer

  7. Jeremiah,
    FIrstly, love the stuff you guys at Altimeter are doing. Your new perspective is refreshing.
    On this topic – I know that you might get flooded with submissions if you don't put guidelines in place – but the 1,000 employee floor might, I believe, exclude some of the most creative work going on.
    Donal

    http://ie.linkedin.com/in/dalydonal
    @sales20network

  8. I nominate U.S. Navy Commander Scott McIlnay (http://www.linkedin.com/in/scottmcilnay) for this list. He is the director of the Emerging Media Integration division in the Navy Office of Information, essentially he's the guy behind the entire Navy's social media efforts. So a little disclosure on my part … In addition to my life as a professor at UGA, I am a Navy Reservist assigned to his team 🙂 GO NAVY!

  10. Thank you Jeremiah. By the way, I read your posts & tweets faithfully and want to thank you for helping me become a better digital marketer by providing relevant learning, news & information that I'm able to apply every day.

    PS: Our portions ARE huge making them perfect to share or as a second meal! Love the Palo Alto location; been there a few times myself.

  14. Hi Jeremiah,
    Thanks for the list. This is great networking help. I'd also like to be included on your list going forward. I'm the new social media strategist and community manager for BBVA Compass, the U.S. subsidiary of one of the top 10 financial services organizations in the world. My linked in profile is: http://www.linkedin.com/in/jennefermeyer

  17. I am excited to be at the forefront of the Social Media Initiative that A.C. Moore has started. Since our September launch we've grown leaps and bounds–and look forward to expanding our role in the Social Media field this year (and beyond)!

  18. Would like to be included on list. Winton “Sonny” Adcock.. Intel Corp. Strategist & Community Manager. Sales & Marketing Group/Support Engineering.

  20. You spoke to me – back when we were just getting off the ground. Thanks for adding me!

  21. We are lucky enough to have Paula out here in Denver, Colorado. Haven't met her myself but hope to soon. She is great.

  25. Hi Jeremiah,

    Can you please add my name to the list of my industry colleagues under the Health and Life Sciences category? I handle social media for the Palo Alto Medical Foundation: Erin Macartney (http://www.linkedin.com/in/erinmacartney). You can also find me at http://www.twitter.com/emacartney.

    The Palo Alto Medical Foundation (PAMF) is a not-for-profit health care organization that is a pioneer in the multispecialty group practice of medicine. PAMF's more than 900 affiliated physicians and 4,300 employees serve more than 655,000 patients at its medical centers and clinics in Alameda, San Mateo, Santa Clara and Santa Cruz counties. PAMF is part of the Peninsula Coastal Region of Sutter Health, one of the nation's leading not-for-profit networks of community-based health care providers. For more info, visit http://www.pamf.org, http://twitter.com/paloaltomedical, http://www.facebook.com/paloaltomedicalfoundation.

    Thank you, Jeremiah!
    Erin

  26. Hi Jeremiah,
    I am honored to be on your list, but our social media efforts here at Southwest are really a team effort, and I am just one member of that team.

  32. Hello Jeremiah – great list! I know it's not easy to keep it up to date. Takes a long time, I'm sure. Would like to be added in the social media strategist at corporations list. Don't see a category for diversified industrials, though…
    Donna Tocci
    Director, Web/New Media
    Ingersoll Rand

  35. Sure. You can visit our Web site (http://www.rsmmcgladrey.com) or find us on Facebook (McGladrey News) or on Twitter (McGladreyPRNews).

    If there is anything else I can do to assist, please let me know.

    Thank you.

    Terri D. Andrews
    Public Relations Manager, RSM McGladrey
    4725 Piedmont Row Dr., Suite 300
    Charlotte, NC 28210-4280
    Office: 980.233.4710
    Cell: 704.877.1730
    Follow me on Twitter @ McGladreyPRNews

  38. Hi Jeremiah – This list is fantastic – I always look forward to the updates….as Chief Evangelist/Partner of Mr Youth, a leading Social Media agency, I wonder if you would consider listing me under “Business Services”?

    Respectfully,

    Laura Levitan

  39. Hi Jeremiah – Thank you so much for this list – I look forward to the updates. As Chief Evangelist/Partner of Mr Youth, a leading social media agency, I wonder if you would consider adding me under “Business Services”? I look forward to your response.

    Warmly,

    Laura

  41. Hey, Jeremiah, thanks for the add! We have a knowledge-based approach to our social media programs, both in the recruiting and client marketing aspects of our business.

  42. Thanks Jeremiah! I've been in NY for the past week attending Legal Tech and other meetings. When I get back to Jerusalem, I'd love to set up a Skype video interview if you have some time. I know you are busy so anything you can do will be great. Mike

  43. Hi Jeremiah (and Alin – can't wait to have dinner this week!),

    I saw this string after I posted my last comment. One of the big things we are working on this year is creating engaging opportunities for lawyers on our network. Helping them to see how social media platforms can be a useful part of their workflow rather than a distraction is one of our main goals. By using more evolved social tools than email, time can be saved, best practices better shared, and clients better served.

    As Alin mentioned our most powerful offerings are member events, where we focus on a topic for about a week or two. Most recently we did one called “Navigating the Ethical Pitfalls of Social Media,” which culminated in a webinar for CLE credits. Along with our panelists we plan on crowdsourcing an e-book on this topic to be presented to the community at the end of March.

    The skype video interview I keep bugging you about (=P) is another tool we are using to give people a voice in our community. I have posted 5 of these so far on our YouTube channel and my goal is to collect at least 30 by the end of the year, highlighting the work of lawyers, social media experts, and technology innovators. Here's a link: http://www.youtube.com/user/MartindaleHubbell

    Hope you can check out our community, and it would be great to get your feedback.

    Thanks,

    Mike

  44. Jeremiah,

    My bad. I should have made it clearer, I am an internal employee community manager, ergo, I should be added to the former list under Social Media Strategists at Corporations. Could you add an 'r' to the end of my company's name, please? It should read 'Reed Elsevier'.

    I don't know how you keep up with all the comments/replies. Nice job Jeremiah.

    Mike

  45. Hi Jeremiah,
    Nice speaking with you the other day! I have a new role at HP as chief blogger and community manager hp.com/appstudio, an online portal for customers of web-connected printers. I'll be building the community from the ground up and am currently focused on developing influencer/internal community strategy and external social media strategy.

    Please consider adding me to your list of Community Managers at Corporations/Technology, Hardware, Networking, Component, Computer.

    You can find me on LinkedIn here: http://www.linkedin.com/in/lizphilips
    You can find me on Twitter here: http://www.twitter.com/iizLiz and http://www.twitter.com/LizatHP <- new account

    Thanks – have a great week and hope to see you soon.

  47. Please add me to the list under the following category:

    Government, Armed Services, Education
    Sherri Maxson, Director Social Media, DeVry University

  50. Hi Jeremiah, I would like to be added under Social Media Strategist for Hospitality,Food Services. I'm the Director of Doubletree Online Marketing at Hilton Worldwide and manage our brand Twitter account (@doubletreehtls) and our Facebook page (facebook.com/DoubletreeHotels).

    My LinkedIn profile is available at http://www.linkedin.com/in/dplazas

    Thank you so much!

    Diana

  51. Hey Jeremiah, I would love to get added to your list under “Technology, Hardware, Networking, Component, Computer”. I am currently the Lead Strategist, Social Media for the AIM organization within IBM. This covers all of Smart Work, WebSphere, SOA and some BPM. I also manage all of the social profiles under this categories including the twitter ids @SmartSOA, @ibmsmartwork, @ibmimpact, and my personal @slazarus as well as Facebook, LinkedIn groups, Blogger Communities, and more.

    We had also worked together in the past when I was on Sandy Carter's team and you were at Forrester for Impact last year.

  54. Hi Jeremiah,

    What a brilliant list – thanks for keeping it current. Could you add me please? I am the Global Internet & Social Media Manager for Siemens Enterprise Communications – http://uk.linkedin.com/in/gaillyon . We would sit under Technology, Hardware, Networking, Component, Computer. I am also active on Twitter under my married name Gail Twist @gailtwist.
    Thanks in advance!
    Gail.

  55. Jeremiah –

    We do not currently have a corporate LinkedIn account (other than our recruiting account, which is managed by our HR team).

    Thank you.

    Terri D. Andrews
    Public Relations Manager, RSM McGladrey
    4725 Piedmont Row Dr., Suite 300
    Charlotte, NC 28210-4280
    Office: 980.233.4710
    Cell: 704.877.1730
    Follow me on Twitter @ McGladreyPRNews
    Facebook Fan Page: McGladrey News

  57. Thanks, I'd like to pass on the contact info. for a few of my colleauges from DoD and the other services:
    Jack Holt with DoD: http://www.linkedin.com/in/jackholt1
    COL Kevin Arata with the U.S. Army: http://www.linkedin.com/home?trk=hb_tab_home
    LT Connie Braesch with the U.S. Coast Guard: http://www.linkedin.com/in/conniebraesch
    Ms. Lindy Kyzer with the U.S. Army: http://www.linkedin.com/in/lindykyzer
    Mr. Paul Bove with the U.S. Air force: http://www.linkedin.com/pub/paul-f-bove/0/81/313

  60. Hi Jeremiah,

    I would like to be included in the next update of this list. Since October I have been the Community Manager at Verizon. This full-time role is focused on Verizon's forums and blogs, as well as being a part of Verizon's overall social media team.

    My LinkedIn profile can be found here: http://www.linkedin.com/in/beckycarroll

    By the way, I just found this list which is a great resource for reaching out to others doing what I do. Thank you!

  64. I am AMINATA MARIAM SHEHATA from IRAQ. I am 18 years old. My father was a serving director of the

    oil company in Iraq (IRQOILBOARD) until his death on a bomb attack 2004. Before his death he

    deposited some money somewhere. The amount is to the tune of $15M.I have plans to do investment

    in your country. This is my reason for writing to you. Please if you are willing to assist me,

    indicate your interest in replying soonest.
    Thanks, ALLAH bless you.
    Ami Maraim.

  66. Jeremiah:

    This is a great idea – thanks for putting all of these professionals into a helpful list. I look after the social media planning and presence for Converse, home of the Chuck Taylor All Star and Jack Purcell sneakers, among others.

    http://www.linkedin.com/in/ericoliver
    @ejoliver77

    Thanks for the consideration.

    Eric J. Oliver
    Director, Digital Brand Communications
    Converse, Inc.

  67. I really love this list, and appreciate the effort you're putting into keeping it updated. I'd like to submit Dan Anderson for T-Mobile USA under the “Electronics, Devices, Mobile” heading. His LinkedIn is here: http://www.linkedin.com/pub/dan-anderson/7/39b/139. Happy to provide any other info on his activities that definitely qualify him as a corporate social media strategist.

  68. Wow this is great work!! It's good to see that Social Media is starting to be taken more seriously and that as an industry we are expanding. I can't wait to see next years list!

  69. please add me to your list, I can be found on linkedIn -Anthony Farelli – Social Media Community Manager at Kraft Foods

  71. Thanks for this great list. If you make updates or are working on a 2011 list, would love to be considered for an addition to the Consumer Packaged Goods category.
    Toby Hedges – Digital Marketing Manager, WhiteWave Foods.

    Linked In: http://www.linkedin.com/profil…

    Twitter: @tobyhedges

  72. Dear,

    I will like to go into business relationship with you, after going through your profile and I prayed over it and selected your name among other names due to the nature of my proposal, which requires a reputable and trustworthy person. Someone, who will be kind and sincere to me.

    l am Miss emelia the only daughter of late Mr and Mrs Edward John. My father was a very wealthy cocoa merchant in Ghana here, the economic capital of accra Ghana, he was poisoned to death by his business associates on one of their business meeting. My mother died on the 22nd may 1987 and my father took me so special because l am motherless.

    Before the death of my father on 10th Jun 2010 in a private hospital here in Ghana, he secretly called me on his bedside, when I sat down to listen to him, he started crying, why? (1) He complained that I am too young to be managing my life with no one to take care of me,(2)That I have not finished my university education as he planned for me, he revealed to me that he has a sum of (US$4.500.000.)(Four Million Five Hundred Thousand United States Dollars) left in a security company here in Ghana that he used my name as the only daughter for his next of kin in deposit of the funds.

    He also explained to me that it was because of this wealth that he was poisoned by his business associates, that l should seek for a God fearing foreign partner in any country of my choice where l will transfer this money and use it for proper investment purpose, that I must finish my university education by the help of a business partner abroad, that he or she should help me obtain a resident permit in his or her country. He also gave a standing instruction to the company that the deposit must be transferred outside this country. According to my father, the money was deposited as art works to avoid attracting attention to the deposit.

    I am now ready to do all these since my father my bread winner is no more. l am honestly seeking your assistance in the following ways.
    (1) To serve as my guardian in your country while I will depend on your expert advice since l am a girl of 26years.

    (2) To make arrangement for me to come over to your country in order to further my university education and to secure a residential permit for me in your country.
    Moreover, l am willing to offer you 15% of the total sum as compensation for your assistance in the transfer of this deposit to your country. Furthermore, you can indicate your option towards assisting me as l believed that this project would be concluded within seven days you signify interest to assist me by contacting the security company.
    Hoping to hearing from you soon. May God bless you as you extend your helping hand to the needy. Please reply me urgently.
    Love
    Miss Emelia.

  73. hi this is Vincent Lee @liblog from China, working for Edelman Digital. Great list!

  74. I think the 4) Must be on brand side requirement is a bit myopic. It would leave aside people like Jennifer Schultz who is the community manager for the Jive implementation at United Health Group. Certainly you don’t mean to indicate that social media is only about brand communications? ;=}

  75. Yes! I was checking this site again and saw that you had replied. I realize it’s a year later. 🙂

  77. I have a social networking site and will pay big pounds to someone who has the experience of building users

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