Left: In the past, marketers have relied on tried and true demographics to understand customers. Now, as consumers adopt social technologies, marketers must measure socialgraphics, which indicates how they interact with each other.
Beware of plans or proposals that start with “Twitter Strategy” or “Facebook Strategy” Instead, they should have a “Customer Strategy” that focuses in on how customers behave not on the ever-changing toolset. As a result, companies should first understand how their customers use social technologies before they choose the tools. Socialgraphics is how to measure how customers use social technologies, where they are online, and how it influence them in the context of the customer lifecylce.
This upcoming free webinar, suited for corporations who want to develop plans in social with confidence, will answer how to apply socialgraphics. Like demographics or psychographics, companies must now understand socialgraphics, which answers five key questions:
Socialgraphics answers five key questions:
- Where are your customers online? First, find out where your customers are online, knowing which websites they are particiating at, this will reduce guessing.How to make this data actionable: Don’t aimlessly approach social networks without knowing if they are there, if they are in Hyves, Mixii, or Facebook, go there. Fish where the fish are.
- What are your customers’ social behaviors online? How do they use social technologies? Do they share? Comment? Create their own content?How to make this data actionable: Which social features should you deploy. Example: if they frequently like to comment on websites, allow them to leave their comments.
- What social information or people do your customers rely on? How to make this data actionable: If they rely on their friends, facilitate a marketing program that encourages customers to share with friends, this data helps with determining resource allocation on advocacy programs.
- What is your customers’ social influence? Who trusts them?How to make this data actionable: If your customers are trusted by others, highlight your customers in front of their community. For example, teens may share information with each other, spreading their influence to others. Example: Walmart’s 11 Moms blogger program is a platform for customer voices.
- How do customers use social in context of your products? How do customers use social technologies to learn, make decisions, and support your products and services? How to make this data actionable: Be confident in your resource allocation by understanding when customers rely on social tools or their peers in pre-sales, awareness, decision making, implementation, or support of a product.
When properly deployed, Socialgraphics, helps companies, their agency partners, and business units be more effective in their planning and deployment reducing risk from deploying without having knowledge.
In the spirit of open research, we will make this webinar, the slides, and the overall methodology available for the public to use, under creative commons license. We hope you’ll join us. Stay tuned as we have other webinars coming soon.
Above: The Engagement Pyramid makes it easy to understand the specific behaviors of socialgraphics, making it simple to decide which technologies to deploy. Having customer understanding makes go-to-market strategy more effective.
Great Jeremiah, and when are you guys finally coming to London?
Hmmm, I don't have any immediate plans, but Charlene, Debs and Ray were *just* there in Q4 09 all on separate events.
This looks really great, I hope to attend!
great..it will be usefull
Jeremiah,
Jeremiah, You and your firm were recommended to us by Kenny Lauer at GPJ. We are launching a start up in Bend, OR and have been following your blog. This is great information – look forward to the webinar.
Jeremiah,
Jeremiah, You and your firm were recommended to us by Kenny Lauer at GPJ. We are launching a start up in Bend, OR and have been following your blog. This is great information – look forward to the webinar.
Lyle that's great, Kenny is a great person, and a friend. Glad to see word of mouth in action. Talk to you on the 20th
Great post. We are doing more and more business with smaller companies who are taking their first step with Social Media. Many of the methods for measuring and tracking the social graph are expensive. What about the smaller guys? Any comments?
Just signed up for the webinar, BTW.
Tx.
I like this.
I'm working on a similar thing at the moment – a scale of levels of participation.
This helps.
“Beware of plans or proposals that start with Twitter Strategy or Facebook Strategy Instead, they should have a Customer Strategy that focuses in on how customers behave “not on the ever-changing toolset.”
That really makes a lot of sense.
Thanks Jeremiah for the heads up.
Jose
Good post Jeremiah – thanks for sharing that.
Looking forward to the webinar.
To know potential or target customer, socialgraphics is most necessary. If we know who our customer is, how he like or dislike then it will be easier to offer better service that what customer need.
Anyway this article teaches so many things to analyze customer.
Very good approach. THX for the good reading.
We're glad you've all signed up! We've over 700 signups already.
Great webinar, I can't wait for wednesday.. Thanks for this!
I would LOVE to attend, unfortunately I have a conflict. Will this be archived/recorded?
Thanks Jeremiah.
Jeremiah
Is there a replay of the webinar?
*UPDATE* We've published the slides and recording of the webinar, I've also updated this post.
http://www.web-strategist.com/blog/2010/01/21/s…
Jeremiah
Is there a replay of the webinar?
*UPDATE* We've published the slides and recording of the webinar, I've also updated this post.
http://www.web-strategist.com/blog/2010/01/21/s…
Nice information, thanks…
But Plz fix your RSS Feed, I can not open in my chrome browser…
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