I just learned that one of our premiere clients has asked us to write a blog for their employees intranet. This means, we’d create specialized content just for them, personalized (un)syndicated content, interesting.
The objective? To develop a relationship with them, talk with them (not just at) to learn, grow, and share. This is unique, as many social media tools are deployed for marketing reasons, and often in public. So what’s to come of this?
I know we’re not the only ones doing this, as some companies have exclusive blogs, forums, podcasts for their partners or customers within secured extranets.
Our project has yet to be implemented, we’ll provide an update when we learn more. Do you know of any case studies where a third party company has deployed private social media tools inside of a client/partners secured intranet? I’m curious to know more.
http://www.bluekiwi-software.co.uk/ 🙂
Jean-Marie
Don’t have info on 3rd party but in my group we have both internal and external blogs. Our internal blog is a shared blog that is exactly as you describe, a conversation where ideas are shared, challenged, etc. We find it very productive.
We have an internal blog (along with a whole bunch of other internal social media tools) here with one of my clients, and I asked some of the heaviest users if they would be open to have third-party (unsyndicated and personalized) content populate the blog.
While most of them were open to the idea, they still questioned whether it was necessary.
I’d love to know what some people here think are the compelling reasons to have a third-party come and do this instead of foster the use of social media within the employees themselves.
@Sameer : I was thinking the same thing. At my former employer we have a community-based platform that we used mostly as an intranet. I can’t imagine someone else writing the content for it.
The company I day job for has tried to get an internal blog going because “it’s the thing to do” but, they missed the boat. There is no discussion or training just “we have a blog now – go write on it.”
I am interested in how this works for you in the future.
I’d love to hear some top tips on successful implementation. My indirect experience has been one of failure
– Early adopters are scared away by looking too keen
– Company hierarchies prevent meaningful exhanges. Junior staff don’t feel empowered to speak to senior staff; senior staff don’t want to engage with junior staff
– It is hidden away in a portion of the intranet that people don’t necessarily go to
– A couple of early zero comment posts sets the tone for the remainder of the project, and those taking part get bored and give up
Am I too cynical?
Simon
Friends to be really really clear…
I’m not talking about just a ‘internal blog’. But that we would write an internal blog for clients, they want our content.