Understanding My Coverage Area

I really appreciate all the briefing requests that are coming in from the many companies in the social media industry. It feel as if the frequency of requests are increasing. Unfortunately, as much as I would want to, I can only be briefed by companies that I’m covering for my reports –any more, is just not feasible for my schedule.

My main coverage area is Social Networks (organic like Facebook, Bebo or the White label versions), Widgets, and companies that have deployed marketing campaigns. These should be external or public versions, not one for intranets/extranets (enterprise web).

The role I serve is the Interactive Marketer, and it’s my job to help them make great decisions, and brush off the hype. Successful briefings tend to be with companies that have a story to tell, have several successes under their belt (often a few large clients) and are really past the ‘seed’ stage. I appreciate your self-filtering as the industry advances.