My career mission since I launched this blog several years ago when I was running social at Hitachi (Shel Israel is writing a book about the early days) is to focus on how companies use web technologies to connect with customers.
Aligned with my mission, Altimeter’s Nov report on the “Career Path of the Social Strategist” has spread far and wide, and the definition for the list of the Corporate Strategists on the buyer side in 2011 (If you want to see who has buying influence). As a result, good friend of mine Marshall Kirkpatrick top editor of Read Write Web, conducted analysis to find out how these buyers are using Twitter.
Ross Mayfield, who recently joined Slideshare, has now conducted analysis using the same data set from my blog listing to find out how these strategists are using Slideshare, in particular, there’s a few folks that have shared some files that have travelled far and wide, and a few early adopters of the technology. This is an important channel to watch, as thought leaders are emerging by publishing their philosophies on slideshare (don’t be so myopic in focusing on Twitter).
In particular, I’d like to salute the following Corporate Social Strategists:
- Vanina Delobelle from Sears who uploaded a few years ago the top presentation on social strategy with over 100k views
- Also Niall Cook, from H&K who joined Slideshare as an early adopter way back in 2006.
- Top contributor to slidehsare Lee Aase who I’ve known for over 5 years, has been sharing, sharing, sharing.
It’s one thing to use social media for your business objectives, but to also share what you’ve learned to better the industry, and I wanted to salute all those listed above, thank you!
On a personal note, It’s great to see how the research is being used, expanded, by the community.
SlideShare is a great way for your presentations there and spread the word about yourself or your brand is also a site through simple ways to share presentations to integrate Twitter and Facebook and share them with friends via e mail. Your post is really nice and helpful.
Thanks for the salute. Have to say I have always loved SlideShare (if only they’d sell a behind-the-firewall version too!), although now rather embarrassed to be highlighted as one of the earliest adopters but with few presentations to my name. Uploading now!
Marshall Kirkpatrick is God!
Cheers Niall, nice hearing about your early adoption techniques.
You should see his video on his personal blog about how he uses Needlebase to quickly derive these numbers. He’s a natural analyst.
Yeah I saw those! Amazing – reminds me of other such “naturals” I met when in the BI/analytics space! Mind boggling 🙂
Great post keep em coming…
I think twitter and Facebook are great marketing sites
Slideshare is a great place to share content. Although, as we know Google has been targeting content sites. The key to content sharing is that the content needs to be relevant and engaging. Slideshare makes it easy to share your quality articles and presentations and allows you to build a brand presence on the site.