By Jeremiah Owyang, Jessica Groopman and Jaimy Szymanski. Digital transformation has become a top priority to many companies, yet to provide clarity to an overused term, we published a definition and now share a maturity framework with descriptors. We define digital transformation as: a technological, … Continue readingPhases of Digital Transformation Maturity: from Stunted Awareness to Sustained Vitality
If you’ve read the myriad definitions of digital transformation and thought they sounded a decade old, you’re right. Many of the definitions, while certainly appropriate at the time, were focused on digitization over transformation (aka turning paper into PDFs). As a result, the definitions have … Continue reading(Re)Defining Digital Transformation in a Data-driven Era
Many companies talk about “Digital Transformation” but use it in a limited fashion, such as: just turning paper into PDFs or using web tools to communicate to customers, but in the end, the core culture, and even business model has changed. The scope of digital … Continue readingDigital Transformation = Culture & Business Model Change
I’m excited to announce our latest offering, the “Digital Directive”, a digital transformation diagnostic and roadmap from my company, Kaleido Insights. After our years of research on how large companies are adopting digital, we’ve heard that company’s are struggling to measure the breadth and width … Continue readingIntroducing: Digital Directive Benchmark and Roadmap
