Case Study: How Sony Leveraged A Popular “Vampire” Facebook Widget To Reach It’s Community

A Widget Case Study Yesterday, I gave a teleconference on Facebook as a ready-made marketing program. I gave a few examples of success, and the audience was hungry for success metrics and numbers. One of the case examples was about rebranding an application/widget in this case, Rock You’s vampire application. Sony rebrands popular Vampires Widget with 30 Days Night, upcoming Vampire movie Vampires, which you may already know as the RPG where members bite each other to receive points (and duel) was already popular with over 3 million installs in Facebook. Sony pictures, the parent company of the very scary 30 Days Night vampire horror film rebranded the existing application, and launched a sweepstakes contest to generate registrations and glean … Continue readingCase Study: How Sony Leveraged A Popular “Vampire” Facebook Widget To Reach It’s Community