What’s the future of social business? I gave my industry forecast based upon upcoming research data, on the Silicon Valley show on NBC called Press:Here. Listen in to hear our discussion with Sarah Lacy (who has a new book about entrepreneurs) from Techcrunch, Richard Waters from Financial Times, and host Scott McGrew.
Topics we Cover:
- Investor funding vs Enterprise spending –why is there a disconnect?
- How much brands should spend, or should spending stay small?
- What’s the top spend in corporations in social business?
- What are the roles in corporations who run the social programs? (community managers and corporate social strategist)
- How companies should measure (It’s not just engagement data)
- Why I think Industry Analyst is a limiting term.
Find more of the Forecast data for 2011 I released on stage at the LeWeb keynote. More forecast data based on spending by social business maturity tomorrow, stay tuned.
Great interview Jeremiah. Client’s pose very similar questions to me regularly so it’s helpful to see your responses.
I particularly enjoyed your response to the question posed about whether enterprises should hire interns to run the show -> “That’s very very dangerous” with a very serious look on your face!
Heh, thanks Abbas, it is dangerous –but not because their young, but it’s important that we treat our customer relationships at the appropriate level.
Heh, thanks Abbas, it is dangerous –but not because their young, but it’s important that we treat our customer relationships at the appropriate level.
“The best marketing you can get on Facebook and Twitter is the kind you don’t pay for” – that’s precisely the point. It’s more about strategy rather than budget when it comes to social media.
Absolutely! You can’t put inexperienced interns on the front lines.
On a side note, I have been reading your older posts and noticed that you wanted to visit Dubai! I’m actually based in Dubai! Did you end up visiting? If not, let’s make it happen!
Interesting discussion on a wide array of topics in social media world
Great interview…but I agree, you are an analyst! 😉