I sometimes find that imagery helps to convey messages better than words.
If you like it, you can pass it around, embed it, or download it from the Slideshare site and use in your own decks.
Love to hear your feedback on both the message as well as my delivery –I’m trying a few new things around here.
Being a very visual person, the simplicity of the messaging and imagery works very well. The concept can also be applied to many different aspects of the business. In person, you can explain a little deeper which is even more useful and drives the ideas home around Social Media, maybe you can add voice over onto these slides for others?
Chris Brogan has an ebook by the same title!
http://www.chrisbrogan.com/fishebook/
I would say the core idea is similar. Jeremiah’s take presents it in its purest simplest form while Chris’s ebook elaborates a little more on various aspects of social media.
Look forward to more sharing from Jeremiah!
Fish aren’t really looking to be caught though? I see a lot of trawling rather than fishing going on social-wise…!
May I add the importance of selecting the right bait? Knowing where consumers are and their behavioural tendencies is crucial, but if you dont select the right bait (implementation / creative idea)then you are likely to be ignored here as well. For example, what good is identifying that your consumers use Twitter if you dont then present any valid reason for them to follow you once you are there (beyond mere presence)?
Whilst I do see the fishing connection, I feel it is perhaps miss-leading as it suggests that companies are in a position of power and using social technologies to catch consumers. Perhaps not the most accurate representation of the opportunities social presents.
Still, it is good to see a deck that means to simplify this, rather than adding further layers of complexity (which are un-neccassary).
Rather than fishing, which implies enticing a single fish to hook itself, isn’t the social media marketing metaphor more about finding and targeting specific schools of fish and feeding them what they want/need?
Social media and the use of it for marketing is a business game changer! I just watched an interview with 2 writers that have spoken about how President Obama used social media and extracted those lessons into a book called Barack 2.0 Check out this fantastic interview with them!http://3rdpoblogs.com/colderice/2009/03/23/barack-20-social-media-lessons-for-business-the-tactics-that-won-the-white-house-part-1/
It™s a nice delivered clean and essential message. The focus is absolutely right. If the viewer does not take in the basic premise of the project then the rest of the discussion is irrelevant and most likely just more destructive. Well done 🙂
Thank You! I’m writing a promotion plan (first one, ever) for a my marketing management class and feeling a bit clueless. Your presentation really helped smooth out my objectives. The fishing metaphor was truly brilliant.
I’m the only one in this world. Can please someone join me in this life? Or maybe death…