Last quarter, Altimeter hosted a conference on The Rise of Social Commerce, in which we release a research report based on interviewing dozens of companies who are integrating ecommerce with social media. This post has three embedded components: 1) The recorded webcast from a few weeks back that contains many of the examples of how companies are integrating –as well as how they have to change their internal structure. 2) The associated slides, which you can download from Slideshare, 3) The report that has the four phases and deeper data points for those that need to dig in. If you’ve any questions, feel free to leave a comment so our lead analyst Lora Cecere (who stems from supply chain) can respond, or follow her on Twitter.
Rise of Social Commerce from Altimeter Group on Vimeo.
In this phase, companies focus on learning to listen from multiple listening posts(internal and external), aggregating and syndicating shopper reviews, improving engagement through the use of experts and more effectively connecting like shoppers through video content. Commerce is enabled through fan pages, and the redefinition of engagement. However in the evolution of social processes, companies find that listening and learning is not enough. Fans want companies to respond in a more meaningful way. They want to have input into which products that they buy and the way that they buy these products.
Great post. Thanks.