Editorial Note: We’re working hard on getting this updated, please forgive me in advance if anyone is missing, I don’t mean to offend, and will update as quickly as possible from your comments. I tend to wait for submissions in comments or I ask strategists I know before putting them on this list. We’ve cleansed the 2010 list, and removed a few dozen folks who have changed career paths, or have switched companies
Updates:
- Jan 10th: I’ve received a few messages with questions about the scope. This list is on the ‘buyer’ or ‘brand’ side, not on the vendor side as it’s hard to manage that additional group. Given I have limited resources to manage this growing industry, I’m choosing to focus on the buyers (but that’s what I’ve always done on this blog for the last 5 years). As a result, I’ve updated the title on this blog post to indicate that, I hope it helps.
- Jan 18th: Did more updates, took 1.5 hours, combing through comments and WordPress, as it sometimes withholds comments with links. It’s not complete, but a work in progress.
- Jan 19th: Responded to all comments and added more folks, I think I’m caught up to date for now.
- Jan 31st: Added a handful of other submissions, responded to all comments.
- Feb 13th: I’ve invested a few hours updating and responded to all comments below and found additional from previous reports I’ve now added.
- Feb 20th: A handful of updates, submissions are slowing down.
- March 20th: More updates made (I uncovered some comments held by wordpress), and I posted some stats about this growing list.
- March 27th: Added over a dozen more folks (see comments) and added new category “Industrial” as a catch all for mining, metals, construction, and maybe agriculture as this spans many industries.
- April 3: Continued updates
- April 12: More updates
- May 1: Continued updates, modified “Distinguished Alumni”
The Corporate Social Strategist Definition: The Corporate Social Strategist is the business decision maker for social media programs who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies. While this position doesn’t exist officially by title in every corporation today, this role will become pervasive in the coming years, just as leaders who manage the corporate website have become essential. To fully understand this role, please read our research report on their role where we surveyed 140 of these roles, and interviewed over 50 professionals. (Source, Altimeter Research) On personal note, I had this role at Hitachi in 2005-2007.
Related Resources:
- Career Updates: Read the “On the Move” series where I’ve been tracking this role since 2007.
- Research Report: Read the full details of the report Career Path of the Social Strategist, which is embedded below, also see slides from my keynote presentation.
- Previous Lists: See the 2010 list of these Corporate Social Strategists and the original list from 2008, which is the primary data precursor for this list and based on a variety ofsubmissions in comments.
- Find out more about this role: Must read analysis by Marshall Kirkpatrick who did further data analysis on these professionals. What an honor to see him build additional twitter lists, find out how they positioned themselves, and also who they follow the most!
- Twitter List: Marshall has compiled and is keeping updated this list of strategists on Twitter.
- See this list of Vendor Social Strategists, which Niall is managing
List of Corporate Social Strategists for 2011
Airline
- Brian Lusk – Manager, Online Relationships & Special Projects at Southwest Airlines
- Morgan Johnston – Manager Corporate Communication at JetBlue Airways
- Alma Dayawon – Electronic Communications Manager at The Boeing Company
- Bowen Payson – Manager of Online and Digital Marketing at Virgin America
Automotive
- Kelly Colgan – Social Media Specialist at ADP Dealer Services
- Kim Snedaker – Social Media Manager at AAA Mid-Atlantic
- Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company
- Gwen Peake – Global Digital Communications Manager at Ford Motor Company
- Michael Villar – Senior Marketing Manager at US Auto Parts
- Kimberley Gardiner, Manager Marketing, Toyota Motor Sales, USA
- Mary Henige, APR Director, Social Media & Digital Communications at General Motors
- Christopher Bretschger – Manager, Social Media at Mazda North American Operations
- Joe Barbagallo, Social Media Manager, Volvo Car Corporation
- Chris Brashear – Interactive Marketing Specialist at Bridgestone
Business Services
- Corey Mull – Digital/Social Media Analyst at Corporate Executive Board
- Matt Anchin – Senior Vice President, Digital Communications at The Nielsen Company
- Michele Frost – Director, Web Marketing at Forrester Research
- Collin Douma – Vice President Social Media at Proximity Worldwide (CAN)
- Debbie Curtis-Magley – Public Relations Manager at UPS
- Aneta Hall – Social Media Marketer at Pitney Bowes
- Michael Palko – Manager, Solution Education Programs at The Healthcare Business of Thomson Reuters
- Jaimee Clements – Senior Online Product Manager, eBusiness at AAA NCNU
- Eran Barak – Community and Social Media Strategist SVP, Global Head of Community Strategy at Thomson Reuters
- Kenny Lauer – Vice President, Digital Experience at George P Johnson
- Rick Mans – Social Media Strategist, Capgemini
- Jodi Gersh – Manager, Social Media, Gannett
- John Refford, VP Strategic Marketing Technologies, Natixis
- Angela Zener Sr. Director, Web 2.0 Communities and Content at LexisNexis
- Sami Hero, VP Global Web Strategy and Channels at LexisNexis
- Stephanie Gaspary – Director, Social Strategy and Creative Services, CareerBuilder.com
- Yianni Garcia – Digital Marketing & Community Manager, The McGraw-Hill Companies
- Jen McClure – Social Strategist at Thomson Reuters
- Suzanne Stokes – Brand Manager & Strategist: Social Media & Social CRM at MWEB
- Business Services -Laurie Meisel, Manager, Social Media and Digital Marketing, McGraw-Hill Construction
Chemicals
- Kristina Bobrowski – Social Media Manager, Dow Corning
- Alison Buckley – Social Media Manager, Dow Corning
- Amanda Mcfadden – Digital Engagement Manager, PPG Industries
Consumer Product Goods
- Matt Ceniceros – Director, Global Media Relations at Applied Materials
- Philippe Borremans – Chief Social Media Officer at Van Marcke Group
- Eric J. Oliver – Director, Digital Brand Communications at Converse, Inc.
- Jordan Williams – Manager of Digital Engagement at REI
- Bonin Bough – Global Director of Digital and Social Media at PepsiCo
- Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company
- Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak
- Jim Deitzel Sr. eMarketing Manager at Newell Rubbermaid
- Bert DuMars – Vice President E-Business & Interactive Marketing at Newell Rubbermaid
- Marisa Thalberg – VP, Global Digital Marketing at The Estee Lauder
- Louise Doorn – Social Media Strategist at Philips Consumer Lifestyle
- Gareth Hornberger, Digital Marketing Manager at Levi Strauss & Co.
- Brian Snyder – Senior Manager, Interactive Communications and Knowledge Management at Whirlpool Corporation
- Andrew D. Nystrom -Digital Marketing Manager – Social Media, Red Bull
- Debbie Weinstein – Senior Director, Global Media, Unilever
- Juan Andres Milleiro – Responsable de Redes Sociales y Blogs, Telepizza
- Pete Blackshaw – Global Head of Digital Marketing and Social Media, Nestle
- Gerard Babitts – Group Leader, Global Social Media at HJ Heinz
- Kevin Hunt – Social Media Manager, General Mills
- Liz Valicenti – Director, Interactive Marketing, Titleist (Acushnet)
- Gregory Gerik – Global Social Media and Interactive Strategist, 3M
- Debbie (Schultz) Svoboda – Interactive Marketing and Social Media, Pabst Brewing Company
Educational Services
- Mike Rivera -New Media Strategist, University of Denver
- Jon Barilone – Social Media Specialist, Corinthian Colleges
- Sonny Gill – Online Marketing and Social Media Strategist at DeVry University
- Educational Services Christina Sponselli -Director of Social Media, University of California, Berkeley
- Mike McCready -Web & Social Media Strategist, Lethbridge College
Electronics, Devices, Mobile
- Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia
- Marcy Cohen – Sr. Manager at Sony Electronics
- Ray Haddow – Senior Manager at Nokia
- Ian Kennedy – Head of Service Innovation at Nokia
- Derek Brookmeyer – PR and Social Media Specialist at Dolby Laboratories
- Esteban Contreras – Social Media Manager at Samsung
- Dan Anderson – Emerging Media Manager at T-Mobile
- Michelle Kostya – Social Media Support Program Manager, Research in Motion
- Baldev Solanki – Manager, Self Service, Research in Motion
- Angela Losasso – Director, Social Media, Research in Motion
- Cindy Dingethal – Manager, Social Media, Research in Motion
- Felix Leander – Senior Social Media Marketing Manager, Research In Motion
- John Pope – Senior Communications Manager, Nokia
- Jessica Kramer -Web/Social Strategist, Product Manager at Daktronics
- Alana Taylor – Ecommerce Marketing Manager, Panasonic
Energy
- Maria Amezaga, Global Social Media Advisor, Shell
- Lanie James – Social Media Specialist, Chesapeake Energy
- Laura Price, Social Media Manager, British Gas
Financial Services
- Ken Hittel – Vice President, Corporate Internet Dept. at New York Life Insurance Co.
- Allan Schoenberg – Director, Corporate Communications at CME Group
- Matthew Lehman – Web Experience Director at Progressive Insurance
- Ed Terpening – VP Social Network Marketing at Wells Fargo
- Betsy Flanagan, Social Media Strategist, Wells Fargo Bank
- Christine Morrison Roszak – Social Media Marketing Manager at Intuit
- Annalie Killian – Director Innovation, Communication, & Collaboration at AMP Ltd
- Shawn Morton – Director of Mobile, Social and Emerging Media at Nationwide Insurance
- Stacy Gratz – Social Media Marketing Manager at American Express
- Steve Furman – Director, Design, Customer Experience and Social Media at Discover Financial Services
- David Meiselman, Director of Digital/Web Strategy, The Hanover Insurance Group
- Jennefer Meyer – VP Social Media Strategies at BBVA Compass
- Rhonda Sloan, Associate Director – PR, Web and Online Strategies at American General Life Companies
- Suzanne Stull – Social Media & Brand Manager, E-Business at Discover Financial Services
- Jose Antonio Gallego – Social Media Manager at BBVA (Spain)
- Matt Kelly – Public Affairs Specialist at State Farm Insurance
- Matt Edwards – Social Media Analyst at State Farm Insurance
- Griffin Hammond – Social Media Public Affairs Specialist at State Farm Insurance
- Michael Rubin – Social Media Strategist at Fifth Third Bank
- Robert Lommers – Online Communicatie Specialist, Rabobank Nederland
- Paul Dillon – Head of Digital Communications at Mondial Assistance Group
- Kimberly Mahan – Director of Emerging Technologies, Genworth Financial
- Barbara Faurot – SVP, Communications at Genworth Financial
- Ryon Harms – Director of Social Media, Farmers Insurance
- Jim Rosenberg- Head of Social Media, The World Bank
- April Hammons – Social Media Manager at Bank of Oklahoma
- Paul Michaud – SVP, Social Media at Citi
- Frank Eliason – SVP of Social Media, Citi
- Martha (Rhode) Hayward – Vice President, Social Media at Fidelity Investments
- Augie Ray – Executive Director of Community and Collaboration at USAA
- Gregory Weiss – AVP, Social Media at New York Life Insurance Company
- Lee van Loggerenberg – Senior Manager: Social Strategy at Nedbank
- Chris Ng – Vice President, Group Strategic Marketing & Communications, DBS Bank
- Kelly LaVaute – Social Media Manager / Senior Copywriter, Quicken Loans
- Varsha Shivakumar, Regional Marketing, Encompass Insurance (All State)
Health and Life Sciences
- Jessica Soulliere – Social Media Communications Coordinator at University of Michigan Health System
- Ryan Squire – Social Media Program Director at The Ohio State University Medical Center
- Bob Stanke – Community Manager, Interactive Community Manager | Social Marketing Strategist at Life Time Fitness
- Shwen Gwee, Lead New Media Communications, Vertex Pharmaceuticals
- Charlie Schick, Sr Media Producer, Children’s Hospital Boston
- Lee Aase – Syndication and Social Media Manager at Mayo Clinic
- Holly Potter – VP Public Relations at Kaiser Permanente
- Vince Golla – Director, Digital Media and Syndication at Kaiser Permanente
- Keith Boswell – Director, Digital Marketing Strategy at Kaiser Permanente
- Erin Macartney – Public Affairs Specialist/Social Media at Palo Alto Medical Foundation
- Nick Dawson – Director of Communications & Community Engagement at Bon Secours Health System
- Jamey Shiels – Director Social Media and Digital Communications at Aurora Health Care
- Kelly Colbert – Director, Marketing at Wellpoint
- Jennifer Merrick – Digital Marketing Manager at WellPoint
- Tracey Black – Manager, Web Center, Sharp HealthCare
- Jason Diperstein – Online Channel Coordinator at Aetna
- Dan Brostek – Head of Member and Consumer Engagement at Aetna
- Bryan Vincent – Director, Communications – New Media at UnitedHealth Group
- Ginger Anderson – Social Media & Web Content for Scripps Health
- Ginger Pelz -Corporate Communications and Social Media at DaVita
Hospitality, Food Service
- Vanessa Sain-Dieguez – Social Media Strategists at Hilton
- Virginia Suliman -Vice President – Websites at Hilton
- Kara Imai – Senior Director, Online Marketing at Hawaii Visitors & Convention Bureau
- John B. Moore – Social Media Administrator at B and B Hospitality Group
- Shannon McDowell – Director, Website Management & Communication at Hilton Worldwide
- Diana Plazas – Director, Doubletree Online Marketing at Hilton Hotels Corporation
- Scott Gulbransen, Director of Social Media & Digital Marketing at Applebee’s
- Nick Ayres – Social Marketing Manager at IHG
- Rick Wion – Director of Social Media, McDonald’s Corporation
- Eric Schechter – Social Media Manager, Carnival Cruise Lines
- Joe Curry, Social Media Manager, Global Web Communications at McDonald’s Corporation
- Josh Martin – Manager of Social Media, Arby’s Corporation
- Joe Millward – Global Innovations Manager , Digital and Social Media, Gloria Jean’s Coffees
- Matt Singley – Corporate Director of Social Media, Harrah’s Entertainment
Industrial: Mining, Metals, Construction
Government, Armed Services
- Christina Whitlock – Social Media Management, Supervisor at Marine Corps Recruiting
- Kevin Jones – Social Media Manager at NASA / SAIC
- Scott McIlnay – Director, Emerging Media Integration, Dept. of the Navy, Office of Information at U.S. Navy
- Jack Holt – Sr. Strategist for Emerging Media at Dept. of Defense
- Kevin Arata – Director, Online and Social Media Division at U.S. Army
- Paul Bove – Social Media Strategist/Web Developer at Air Force Public Affairs Agency
- Mike Boehmer – Senior Public Relations Specialist at Hamilton County Department of Job and Family Services
Media and Entertainment
- Brett Rudy – Director, Strategic Consulting at Epsilon
- Charles Miller Director – Digital Care/Social Media Strategy at DIRECTV, Inc.
- Michael Hall – Director of NESN.com at New England Sports Network
- Amy Worley – Vice President of Marketing at Andrews McMeel Publishing
- Robert Michael Murray – Vice President, Social Media at National Geographic Society
- Kelly Owen – Social Media Manager and Strategist at SPEED Channel, Inc., Fox Entertainment Group
- Tom Fishman – Manager, Social Media & Community at MTV Networks
- Kate Farber Gold – Social Media Director at Scripps Networks
- Ryan Osborn – Director of Social Media at NBC News
- Matthew Milner – VP, Social Media, Hearst Magazines Digital Media
- Gayle Weiswasser -Vice President, Social Media Communications, Discovery
- Claire Alexander – Vice President, Digital Strategy, Business Development and Social Media, Discovery
- Jodi Gersh – Manager, Social Media, Gannett
- George Assimakopoulos – Vice President, Digital Media Services at Penton Media
- Renee Willet, Manager, Social Media Marketing at The Weather Channel
- Nisha Chittal – Social Media Manager, Travel Channel
Retail
- Winnie Hsia – Social Media Specialist at Whole Foods Market
- Tracy Benson – Digital / Interactive & Emerging Technologies at Best Buy
- Gary Koelling – Director Emerging Media Technology at Best Buy
- Vanina Delobelle – Manager, eCommerce Product Management at Sears Holdings Corporation
- Ed Gawronski – VP, Digital Marketing at Kohls
- Daniel Giordan – Creative Director, Social Commerce at Sears Holdings Corp
- Alexandra Wheeler – Digital Strategy at Starbucks Coffee Company
- Sarah Molinari – Senior Manager, Social Media, The Home Depot
- Dan Beranek – Social Business Strategy Leader, Target
- Daniel B. Honigman – Social Media Manager at Sears Holdings Corporation
- Shauna Causey – Social Media/Digital Communications, Nordstrom
- Ben Smith – Interactive Marketing Manager, Dunkin’ Brands
- Jessica Gioglio = Public Relations and Social Media Manager, Dunkin’ Brands
- Elizabeth B. Closmore – Social Business Strategy Manager, Target
- Paolo Mottola – Sr. Social Media Specialist, Eddie Bauer
- Steven Lazarus, Social Media Strategist, Toys R Us
- Amy Lamparske – Director, Digital Communications at Walmart
Technology: Hardware, Networking, Component, Computer, Devices
- Bill Johnston, Head of Global Community at Dell
- Todd Shimizu – Director of Communities at Juniper Networks
- Len Devanna – Director Web Strategy & Operations at EMC
- Gunjan Rawal – Developer Marketing Manager, Intel AppUp dev program at Intel Corporation
- John Earnhardt – Senior Manager, Global Media Operations at Cisco Systems
- LaSandra Brill – Senior Manager, Global Social Media Marketing
- Richard Binhammer – Senior Manager at Dell
- Bill Pearson – Manager, Intel Software Network at Intel Corp
- Aaron Tersteeg – Communities Team Manager at Intel Corporation
- Bryan Rhoads – Sr. Digital Marketing Strategist at Intel Corporation
- Amy Barton – New Media Communications Manager at Intel Corporation
- Bob Duffy – Social Media Strategist at Intel Corporation
- Ken Kaplan – Broadcast and New Media Manager, Global Communications at Intel Corporation
- Adam Christensen – Marketing Director, Social and Digital Communications at Juniper Networks
- Jeanette Gibson – Director, New Media at Cisco Systems
- Annie Rodkins, Program Manager at Intel Corporation
- Kelly Ripley Feller – Social Media Strategist, Sales & Marketing Group at Intel Corporation
- Adam Gartenberg – Program Director, Information Management Marketing and Strategy at IBM
- Todd Watson – Social Media and Search Marketing Manager, IBM Software Group at IBM
- Colleen Swanger – Director, Graphics and Digital Marketing at NCR
- Tony “Frosty” Welch – Lead Social Media Strategist and Community Manager : Personal Systems Group at HP
- Amy Paquette – Sr. Manager, New Media Communications at Cisco
- Zoya Fallah – Social Media Expert, Consumer Marketing at Cisco
- Frank Days – Director, New and Social Media at Novell
- Stephanie Marx – Social Media Marketing at Cisco Systems
- Carolina Velis – Social Media Strategist at Intel
- Ekaterina Walter, Social Media Strategist at Intel
- Petra Neiger – Senior Manager, Global Social Media at Cisco
- Becky Brown – Director, Social Media Strategy at Intel Corporation
- Deanna Govoni – Social Media Marketing Manager, Cisco
- Allison Johnson, Social Media Manager, Cisco Systems
- Carli McKinney – Social Media & Communications Manager, Hitachi Data Systems
- Sharon Crost – Global Online Marketing/ Social Media Manager, Hitachi Data Systems
- Shanee Ben-Zur, Social Media Manager, NVIDIA
- Colleen Seery – Social Media & Customer Relationship Marketing at ECI Telecom
- Campbell McDermid – Global Social Media – Consumer & Small Business segments at Dell
- Kerry Bridge Social Media Communications Manager, EMEA
- Chris Byrd – Social Media Strategist – Dell Corporate Reputation & Relations, Dell
- Cory Edwards – Director, Social Media & Corporate Reputation at Dell
- Manish Mehta, Vice President, Social Media & Community, Dell
- Rebecca Taylor, Social Media Manager at HP, Enterprise Business
- Patricia Klein -Digital and Social Media Marketing, Cisco
- Stephen Jio – Global Mobility Online Merchandising and Content Manager, Dell
- Laura Lee Brennan – WW Social Media & Communications Manager, HP
- Joel Marans – Manager, Design + Delivery at Softchoice Corporation
- Marta Obrebska – Daina – Sr Manager, Social Media Strategy & Programs, EMEA Consumer & SMB at Dell
- Chad Kaszer – Director, Social Media Communications at Sony Corporation of America
- Tiffany Winma – Community and social media strategist, IBM
- Shane Barnhill – Digital Strategy Manager, Honeywell
- Alex Romano – Social Media Business Analyst, Cisco Systems
Technology: Software, Internet
- Matt Hicks Manager – Corporate Communications at Facebook
- Diane Davidson – Sr. Manager of Customer Success and Community Program at Cisco WebEx Technology group
- Steven Tedjamulia – Head of Social Commerce Innovation at Dell
- Alison Bolen – Editor, blogs and social content at SAS Institute
- Marty Collins – Director of Emerging Media at Microsoft
- Mark Yolton – Senior Vice President – SAP Community Network at SAP
- Brian Ellefritz – Sr. Director, Social Media Marketing at SAP
- Holly Valdez – Marketing Programs Manager at Cisco WebEx
- Rick Reich – Sr. Mgr, Social Media & Technologies at Citrix Systems
- Maria Poveromo – Director, Social Media at Adobe Systems
- Shashi Bellamkonda – Director Social Media, Network Solution
- Natalie Hanson – Senior Director, Strategic Programs & User Experience Consulting at SAP
- Lorna Li – SEO & Social Media Marketing Manager at Salesforce.com
- David Kim – Group Manager, Consumer Content Strategy at Symantec Corporation
- Fred “Fritz” Alberti – Director of Social Media at Salem Web Network
- Vishal Ganeriwala – Sr. Manager Citrix Ready Program at Citrix Systems
- Peter Parkes – Social Media Communications Lead at Skype
- Betsy Aoki – Sr. Program/Product Manager, Social Media at Microsoft Bing
- Marcus Nelson – Director of Social Media, Corporate Communications Salesforce.com
- Michael Procopio – Social Media Strategist at HP Software
- Karen Wickre – Senior Manager, Global Communications & Public Affairs at Google
- Gurmeet Dhaliwal – VP, Internet Marketing at CA Technologies (formerly Computer Associates)
- Justin Kistner – Sr. Manager Social Media Marketing at Webtrends
- Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp
- Jamie Grenney – Sr. Director of Social Media at Salesforce.com
- Lynn R. Girotto – Senior Director Bing Engagement and Social Media Marketing at Microsoft
- Brian Kling – Social Media Manager, eService at Autodesk
- Kirsten Watson – Director, Marketing at Kinaxis
- Gail Lyon – Global Internet & Social Media Manager at Siemens Enterprise Communications (UK)
- Venson Kuchipudi – Senior Director of Social Computing Strategy, Infor
- Benjamin Gauthey – Digital Marketing Manager/Marketing Technopologist at Microsoft
- Rob Shapiro, Senior Director, Oracle
- Chip Rodgers, Vice President and COO, SAP Community Network
- Diane Beaudet – Vice President, Marketing Programs and Communications, Webroot Software
- Kris Kozamchak, Director of Marketing and Corporate Communications, NEC Corporation of America
- Doug Kern – Director, Corporate Communications at GXS
- Rawn Shah – Social Software Practices and Business Transformation Consultant at IBM
- Laurie G Buczek – Social Media Strategist & Platform Vision Team Manager at Intel
- Kirsten Hamstra – Social Media Manager at SAS Institute
- Rob La Gesse – Director of Customer Development, Rackspace
- Mario Sundar, Social Media Manager, LinkedIn
- Alan Belniak – Director of Social Media Marketing at PTC
- Dora Smith – Director of Global Social Media, Industry Automation, Siemens
- Robert Dell’Immagine – Director of Community at Qualys
- Adam Kranitz – Social Strategy, Segment & Product Marketing, Avid, Inc.
- Atom McCree- Digital Marketing Manager, ASG Software Solutions
- Charl Pearce -Sr. Marketing Manager, Emerging Media, US Integrated Marketing Programs, Microsoft Corp.
- Jacob Mullins – Sr. Marketing Manager, @BizSpark & Windows Phone 7, Microsoft Corp
- Claire Flanagan -Director, Social Collaboration Strategy, CSC
- Justin Levy – Senior Social Communications Manager, Citrix Online
- Tony Dunn – Social Media, Community & Web Marketing Manager, VMWare
- Nicholas Polt = Manager of Online Marketing and Social Media, MicroStrategy
- Matthew Knell – Social Media Director, AOL
- Karen Manley – Global Head of Social Media at Logica
- Julie Haddon, Senior Director, Global Social Media, eBay
- Peter Simonsen, Senior Director, Web, QlikTech
- Katlen Tillman – Digital Marketing – Strategy, Development, Social Media, Microsoft
- Colleen Carrington – Online Marketing Manger, Social Media at Concur Technologies
- Sudha Jamthe’s – Social Media Strategist, PayPal
- Sarah Goodall – Regional Head of Social Media (EMEA) at SAP
- Natalie Malaszenko – Director, Worldwide Digital Marketing & Social Media at Hewlett-Packard
- Charlie Isaacs – eServices and Social Media Strategy at Alcatel-Lucent
- Colin Burns – Social Media Manager, Match.com
- Cindy Kim – Director of Marketing and Social Media, JDA Software
- Desiree Porcaro -SEO/Social Media Specialist, Ultimate Software
Telecommunications
- Sherri Maxson – Director Interactive at US Cellular
- Keith McArthur – Senior Director of Social Media and Digital Communications at Rogers
- Bill Strawderman – Digital Marketing Lead, AT&T Business Marketing
- Trish Nettleship- Social Media Lead, AT&T Business Marketing
- Heather Thoms – Senior Communications Specialist, Tellabs
- Andreas Maurer – Head of PR Social Media Communications at 1&1 Internet AG
- Ronan Keane – Social Media Marketing Manager, XO Communications
- Dan Schick -Manager, Web Communications, TELUS Communications (CAN)
- Liya Sharif – Director, Marketing, Qualcomm
- Christopher Baccus – Executive Director of Digital and Social Media at AT&T
- Shawn McPike – Manager, Social Media Strategist – AT&T Customer Care
- Josh “Sipp” Sippola – @TalkToQwest Team Lead & Social Media Strategist, Qwest Communications
Distinguished Alumni
The following honorable strategists have since moved on from their post during the course of 2011, we acknowledge their service here:
- Ted Sindzinski – Internet Marketing, Monster Cable
- Christopher Barger – Director, Global Social Media at General Motors (now at Voce Communications)
- Jamie Pappas – Manager, Social Media Strategy at EMC Corporation (now at AMP Agency)
- Niall Cook – Worldwide Director of Marketing Technology at Hill & Knowlton
Research Report: About the Career Path of The Corporate Social Strategist
If you want to understand the profile, spending, desires, aspirations, challenges, and future of this role, read this research report, which involved over 50 interviews and surveyed 140 corporate social strategists.
View more documents from Jeremiah Owyang.
How to be listed: first, read carefully
In a world of noise, curation becomes very valuable, as a result, there are very specific requirements for this list, which include:
- You must have a public LinkedIn profile page, as this is one of the best way to verify employment. Please leave URL
- The profile indicates that social media is part of your full time employee role at the corporation not just for personal or casual use.
- You must work at an enterprise class corporation with more than 1000 employees.
- Must be on brand/buyer side –not vendor or agency side
- You’ll kindly leave a comment below with the submission for review.
- Due to excess volume, submissions by Twitter and emails or other channels will not be included, kindly leave a comment in this centralized area below.
- Still not satisfied? You’re welcome to create you own list and I’ll link to it. (This is the culmination of years of work, and has involved a team of people to compile).
Thanks to Anita Wong for assistance with data vetting.
Great post, Jeremiah. You saved me so many phone calls. Thank you.
Don’t forget Ekaterina Walter, Intel, social media strategist. She is in great company with others from Intel already listed.
Mike Kelly, Social Media Director at American Licorice should be on your list
I recommend Rick Mans, Social media strategist for Capgemini & Community Manager – nl.linkedin.com/in/rickmans
anybody added any of these guys to a specific twitter list ?
anybody added any of these guys to a specific twitter list ?
I didn’t see Laurie Buczek at Intel on the list.
Hi, Jeremiah –
Great list! I’m the new Social Media Manager at SAS Institute (officially started on Nov. 1st and work alongside Alison Bolen who you have listed under Technology/Software). Would love to be included.
Thanks,
Kirsten Hamstra
Hi, Jeremiah –
Great list! I’m the new Social Media Manager at SAS Institute (officially started on Nov. 1st and work alongside Alison Bolen who you have listed under Technology/Software). Would love to be included.
Thanks,
Kirsten Hamstra
Hi, Jeremiah –
Great list! I’m the new Social Media Manager at SAS Institute (officially started on Nov. 1st and work alongside Alison Bolen who you have listed under Technology/Software). Would love to be included.
Thanks,
Kirsten Hamstra
Hi Jeremiah
Per my prior comment, see I was removed from DeVry listing as Director of Social However, I wasn’t added under Telecom as the new Director, Interactive @ US Celluar (social and digital strategy fall under my roll). Could you please add me next time or reach out to me @smaxson if you have questions? Thanks, Sherri Maxson
Now I know why I haven’t been able to reach you! 🙂 Congrats Sherri!
-Jenny Johnson, Shoutlet
For your consideration,
Matthew J. Ladin
Community Manager, Texas Instruments
Fortune 250, 75+ years
For your consideration,
Matthew J. Ladin
Community Manager, Texas Instruments
Fortune 250, 75+ years
Hi Jeremiah,
I should be listed under the “Technology: Hardware, Networking, Component, Computer, Devices” category. ECI Telecom is a provider of networking infrastructure.
Many thanks for your work on this list!
Colleen Seery
Thanks for the addition of our team! I’ll keep an eye out for the community managers list.
Sam
Thanks for the addition of our team! I’ll keep an eye out for the community managers list.
Sam
Thanks for the addition of our team! I’ll keep an eye out for the community managers list.
Sam
Thanks for the addition of our team! I’ll keep an eye out for the community managers list.
Sam
Hello,
I’m group head of social media for Logica plc.
Karen Manley
Hello,
I’m group head of social media for Logica plc.
Karen Manley
Hello Jeremiah,
Could you please add me to: Technology: Hardware, Networking, Component, Computer, Devices
http://www.linkedin.com/pub/chris-byrd/9/73/a63
http://www.twitter.com/ChrisBatDell
Glad to hear that you’re a fan! Any particular shows?
Hope to cross paths out in SF in a few weeks.
Hi Jeremiah,
I’m trying to find the Director of Social Media at Highgate Holdings. Our company provides Social Business Software for companies to collaborate internally across organizations and externally with customers. I understand this person was recently appointed to this position within Highgate Holdings. Any help would be appreciated.
Thanks,
Jerry
Hi Jeremiah,
I’m trying to find the Director of Social Media at Highgate Holdings. Our company provides Social Business Software for companies to collaborate internally across organizations and externally with customers. I understand this person was recently appointed to this position within Highgate Holdings. Any help would be appreciated.
Thanks,
Jerry
Hi Jeremiah,
I’m trying to find the Director of Social Media at Highgate Holdings. Our company provides Social Business Software for companies to collaborate internally across organizations and externally with customers. I understand this person was recently appointed to this position within Highgate Holdings. Any help would be appreciated.
Thanks,
Jerry
Hi Jeremiah, thanks for the addition. Aetna ran a campaign called the Healthy Food Fight in 2010 which was a nationwide healthy cooking tour/competition. Social played a role via FB, Twitter, and YouTube. This year’s campaign will be very socially driven, and may include a blog and enhanced social integration with existing marketing channels like email and offline direct marketing. I worked on the campaign planning for that initiative as well as a few planned for 2011. Regarding engagement with customers and members, we have several initiatives in the works including consumer-facing blogs and Twitter for customer service.
One more quick note- I was filed under Financial Services, I should be in Health and Life Sciences. Thanks again.
Sure Jeremiah, just recently moved roles and have updated Linkedin, including Social Media activities.
Sure Jeremiah, just recently moved roles and have updated Linkedin, including Social Media activities.
Hi Jeremiah
LMK if you had trouble accessing my LI
Now that I am client-side (was at Edelman Digital; I met you in 2007 at Facebook Event in Seattle; we share Alma Mater)
I would love to be listed here alongside my colleague Charl Pearce.
We are doing great things for community and social media at Microsoft.
Hope to cross paths IRL again soon!
-k@
hi Jeremiah. It does actually. If you are looking on my profile under my role at Microsoft the description is all about social media and community – that’s all I do in my role. My overall summary is digital marketing. Sorry for any confusion surrounding my profile. 😀
actually i went back and checked it out. did an update to provide more scent to my role. thanks for calling that out. I want to make sure my role is represented well in LI. Thanks for the free LI profile consultation! 😀
For consideration:
Patricia Klein
Social Media Marketing Manager, European Markets, Cisco
http://www.linkedin.com/profile/view?id=53850669&trk=tab_pro
twitter.com/aliceinorbit
uhm, this is strange, since I’m the keeper of the LinkedIN page – option selected should be one between 1000-5000 employees, the exact number is around 2700
Thanks Jeremiah! Met Brian in London last week – he’s great and the new book is fantastic.
Greetings Jeremiah,
We met in SF during the Social Media Strategist Summit whereat you presented the Altimeter Career Path of the corporate Social Strategist…great way to wrap the valuable two days.
http://www.linkedin.com/profile/view?id=3006663&trk=tab_pro
http://www.linkedin.com/groups?mostPopular=&gid=122304
http://www.facebook.com/#!/HP.Networking
http://twitter.com/#!/hp_networking
Tx-a-bunch,
Laura Lee Brennan
Hi Jeremiah,
For consideration:
Colleen Carrington
Online Marketing Manager, Social Media, Concur Technologies
http://www.linkedin.com/in/colleencarrington
We’re in the Technology: Software, Internet category.
Thanks,
Colleen
@colleencar
Thanks Jeremiah – She is in charge of creating the entire social ecosystem for their SME Channel. The program includes private online community, ground breaking custom SMMS and outward facing social marketing. Her new initiative has been viewed as a best practice by the other BU’s and they are planning to use her strategy across the enterprise. She may not have updated her LI profile but her focus on social is significant and the results are certainly worth following. Thanks for your help.
Thanks for the add, Jeremiah!
Thanks, Jeremiah. Hope to see you in Seattle sometime soon.
No problem Jeremiah. It certainly is a gargantuan task you have undertaken. If I can help in any way, just contact me – michael.ricard@reedelsevier.com.
Kind regards,
Mike
No problem Jeremiah. It certainly is a gargantuan task you have undertaken. If I can help in any way, just contact me – michael.ricard@reedelsevier.com.
Kind regards,
Mike
hmmm, okay, so don’t approve that comment because I’m terribly embarrassed I said Jeremy instead of Jeremiah when your name is all over this page AND I’ve been following you for a while. D’oh. That’s the danger of doing this at 10:20 p.m.
Hi Jeremiah
@lizzyval is the Director, Interactive Marketing @titleist:disqus . Would seem to fill your criteria.
Theo
Hi! I’d love to be added.
Kelly LaVaute, Quicken Loans Social Media Manager
(Financial Services)
http://www.linkedin.com/in/kellylavaute
Hi Jeremiah, I am the Worldwide IBM Social Media Strategist for IBM Software Marketing (http://ibm.com/blogs/tiffany). Also, Adam Christensen is no longer with IBM. His responsibilities were shifted to Ethan McCarty (http://ethanmccarty.com).
Wonderful stuff, thanks alot.
Do you know of a similar compilation of social media managers in politics?
Wonderful stuff, thanks alot.
Do you know of a similar compilation of social media managers in politics?
If you’d like some more media and entertainment folks, please include Kristen Ritter (VP of Internal Communications) and myself (Enterprise Community Manager) of News Corp. Thanks.Â
I hope things are well on your end.Â
Mike Fraietta PS: Is the SCRM group still going? I haven’t seen much lately. I am guilty of being on the 90% consume-only list.Â