Kit Kat got a lot of flack from the Greenpeace brandjacking, yet, I wanted to point out a marketing campaign where they leveraged popular news mentions. What was interesting is they used a simple email and some doctored photos, on Good Friday in the Netherlands (a country in which 45% are not religious)
A few questions: When consumers find out this was a hoax, does this create distrust? Does tapping into market memes demonstrate being in tune with your market? Would it have only worked in a country where a large portion are not religious?
Whether sacrilegious or brilliant marketing, perhaps it can only work in the Netherlands –it would have never worked in the US, You be the judge, I look forward to hearing your comments. (link via Donald Lim, who shared this at the IMMAP workshop)
very smart….. like it
very smart….. like it
Disgusting.
Disgusting.
“such a high percentage of non religious people.”
65% of the population as religious is very high! The figures here in the UK are much, much lower.
“such a high percentage of non religious people.”
65% of the population as religious is very high! The figures here in the UK are much, much lower.
Great idea Kit Kat!! Original, cheap and effective marketing!!