Podcast: Understand Facebook Connect for Business

Zuck and FB connect

Invest 20 minutes to listen to this podcast focused on how Facebook Connect helps brands connect with existing communities.  This podcast, hosted by Aaron Strout of Powered, was joined by the digital editor of AdWeek, Brian Morrissey and marketing blogger/consultant, Susan Getgood, and myself.

You can also download the Mp3 file directly.  Get more details about the podcast from Aaron’s blog directly.  A few themes:  Social marketing is about getting your customers to talk to customers –not just a brand blasting to customers.

Update: Here’s the example I mentioned about VW using FB to serve up contextual content, to learn more about this trend, read “The Future of the Social Web” which was Forrester’s top report in Q2 2009 and the blog post has been translated to 20 languages.

48 Replies to “Podcast: Understand Facebook Connect for Business”

  1. This is my first comment but I feel like I should have been making loads of comments now because I always like your stuff.

    Maybe comments are for more hit and miss blogs than your own. When you maintain a consistent level of high quality output

    I reckon people are less inclined to comment because they have come to expect it from you. Just a theory.

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  2. Hi there! I really enjoyed reading your article it is very interesting and very helpful I think for many people.keep up the good work

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