Darren Barefoot and Julie Szabo sent me a physical card to my work address that told me to check out a unique URL where there was an advanced copy of the book waiting for me, a personalized page “Hi Jeremiah” and this original and unique video they made just for me (embedded above). The card was a nice touch, as they realized I’m overloaded with emails and messages and pitches.
One of the chapters in their social media marketing book is on blogger outreach. They get an “A” for creativity, originality, and thoughtfulness, and based upon this little demonstration, if the book is half as good as their approach, it’ll be a winner.
Of course, if you’re trying to get me to blog about you, you’ll have to step up the game in creativity.
They should really remove that “Hi Jeremiah!” page now so that all your readers don’t download the book for free instead of paying. I know you didn’t provide the URL, but it’s not too hard to guess…
The tactics are fine – the execution is lowsy. Julie needs to improve the effectiveness of her delivery – too many ers and pauses.
The ebook is less than average in content – you would do better to buy a book from amazon on the subject and there are a number to choose from.
And Jeremiah – that is very big headed of you in terms of telling people they have to be more creative. The really influential bloggers I’ve found are much more approachable. You sound very arrogant. Was that your intention?