Making Your Blog Mobile: Testing the Web Strategy iPhone App

Experimenting With Mobile Apps
It’s clear that content can become more contextual and personalized as it transects with location based devices.  A few weeks ago the folks at the company MotherApp, created a “Web Strategy iPhone App (download in iTunes)” to take on the go. This isn’t just a “m.” mobile website that shows essential content minus heavy graphics, this is a true iPhone app, with the native interface of Apple products, see screenshots below. I’m not the only one, they created the app for Tim Ferris (iTunes), Guy Kawasaki (iTunes) and Brian Solis (iTunes) and others.



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Above: Screenshots of the Web Strategy iPhone App, featuring latest Tweets and Options

Screenshots of the Web Strategy iPhone App
Above: Screenshots of the Web Strategy iPhone App, featuring latest blog posts details and summary of posts



Mobile Based Apps Offer Content On The Go
The content can be accessed on an iPhone, even if there’s no internet connection, the content is downloaded. Secondly the content is in a clean Apple native user interface making it easier to read and navigate, rather than some clunky “m” looking site. Also, you can serve up a variety of content sources related to your brand. Also, the app has location based content, I’m looking at Brian’s app, and it can serve up Fan comments based on location (it asks you for your current location, first). In the future, it would be interesting if two fans of Brian Solis’s app would be signaled to each other they are in proximity, resulting in unique engagements. Brian’s app links directly to his amazon page, where his books (products) are available for sale.




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Brian Solis’s Apps Requests To Access Your Location

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Brian Solis’s Apps Filters Fan Wall Shout Outs By Proximity.

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Conversion: Brian Solis’s App Promotes His Books, With Links to his Amazon Store.



What’s the downside? The URLs and comments are visible, only my voice. In the future, I’m sure these will be native into the app, so the community can talk back. The barriers to entry are still high, you’ll need to find an app developer to build this for your iPhone or other mobile device.

Apps for Events and Corporate Conferences
It’s not just personal brands, I recently noticed the Forrester Consumer Forum iPhone app that listed out the schedule, top topics “What’s hot” based on attendee votes (I think) and the ability to create a schedule of tracks to attend. LeWeb has the most impressive event iPhone application, with links to previous videos, session list, news, maps, and speaker roster. Nearly the entire event website was ported to the device on the go.




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Forrester’s Consumer Forum App Highlights the “Hot” sessions. No doubt, of course, it’s Josh Bernoff.

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LeWeb IPhone App Streams Archived Videos



Key Takeaways

  • Expect majority of top blogs to have mobile apps within the next few months, at first they will be custom created, then a platform will emerge allowing them to quickly ported to multiple platforms (blackberry, droid, etc).
  • This platform will emerge that will create this blog network, and new advertising opportunities will emerge who are able to cascade the information to the mobile devices. Players like Federated Media, Blogher, should move quickly.
  • Content will become location-based, as blog posts, tweets, and other content is based on a specific area (a foodie blog, reviewing restaurants in Mission district, SF) the content will auto-surface to the application when needed.
  • A standard will be set for all conferences and events to have a mobile based event that encourages members to find out about sessions, find other attendees, and even tweet from it.

I’ll continue to experiment with the Web Strategy brand in a variety of mediums, to test, and report back to you what works and what doesn’t.

62 Replies to “Making Your Blog Mobile: Testing the Web Strategy iPhone App”

  1. Hey Jeremiah, Nice idea! I was checking out your iPhone app. Found typo under settings; when you enter wrong twitter info. Twitter is spelt wrong, Twiiter on error message.

    – Cal

  2. Hey Jeremiah, Nice idea! I was checking out your iPhone app. Found typo under settings; when you enter wrong twitter info. Twitter is spelt wrong, Twiiter on error message.

    – Cal

  3. How about if WordPress automatically re-formats my comment for whatever browsing client people are using? iPhone, HTML-only browser, etc. etc. (I say WordPress bc that's what i use). That would be a cool app. iPhone focus is too narrow, isn't it? Think big– think universal accessibility (and long overdue death penalty for flash intros while we're at it).

  4. How about if WordPress automatically re-formats my comment for whatever browsing client people are using? iPhone, HTML-only browser, etc. etc. (I say WordPress bc that's what i use). That would be a cool app. iPhone focus is too narrow, isn't it? Think big– think universal accessibility (and long overdue death penalty for flash intros while we're at it).

  5. I have contacted the development team as soon as I read about this (about 10 days ago from Altimeter Blog). They have good customer service and now I'm only waiting to get a similar iPhone App like Jeremiah has:). Thanks Jeremiah for sharing.

  6. I have contacted the development team as soon as I read about this (about 10 days ago from Altimeter Blog). They have good customer service and now I'm only waiting to get a similar iPhone App like Jeremiah has:). Thanks Jeremiah for sharing.

  7. This is so sweeeeeet! I love it! Thanks for the information and wow, what a nice start. It's getting better and more exciting every day!

    – @AlexisCeule

  8. This is so sweeeeeet! I love it! Thanks for the information and wow, what a nice start. It's getting better and more exciting every day!

    – @AlexisCeule

  9. I'd love to hear your thoughts on how long the app model will really be necessary for mobile. As more and more former desktop-bound apps become available online (as processing and data connection speeds improved), don't we see that happening to mobile handsets too… just a whole lot faster?

  10. I'd love to hear your thoughts on how long the app model will really be necessary for mobile. As more and more former desktop-bound apps become available online (as processing and data connection speeds improved), don't we see that happening to mobile handsets too… just a whole lot faster?

  11. Jeremiah, any thoughts you can share on a number of posts I am seeing pop up and perhaps being re used about some event organizations are talking about trying to ban twitter from their events?

    I can't see it personally but maybe there is some truth to this, can you elaborate on anything you have heard?

  12. Jeremiah, any thoughts you can share on a number of posts I am seeing pop up and perhaps being re used about some event organizations are talking about trying to ban twitter from their events?

    I can't see it personally but maybe there is some truth to this, can you elaborate on anything you have heard?

  13. i like it! industry movement! pioneering the way forward for advertisers and the way that people use technology to communicate ideas, business, social what ever. great thing to get in on early on. nice one!

  14. i like it! industry movement! pioneering the way forward for advertisers and the way that people use technology to communicate ideas, business, social what ever. great thing to get in on early on. nice one!

  15. iphone makes internet browsing a lil bit user friendly compare to other phones.

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  17. Hi Jeremiah,

    I'm interested to know, did you see any noticeable increase in traffic after launching your mobile app?

    Do you think a mobile app is a valuable tools for brands/blogs to increase their traffic? (Assuming that the content contained in the application is a value-add and not simply self-serving.)

    Thanks.

  18. Hi Jeremiah,

    I'm interested to know, did you see any noticeable increase in traffic after launching your mobile app?

    Do you think a mobile app is a valuable tools for brands/blogs to increase their traffic? (Assuming that the content contained in the application is a value-add and not simply self-serving.)

    Thanks.

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  22. iPhone Applications are an excellent way to allow your users to access your content on the go, I'm currently testing one for my media website, it's a very daunting and slow process.

  23. Nice post, great detail. I would have liked to see the costs that are associated to it so I could add to my business case justify cations to use the technology. Keep up the good work! Great Job!!! Informative and attention keeping!

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