The trust and influence around brands, products has moved to discussions around communities’ lifestyles, often in blogs, social networks and other locations ‘off’ the corporate domain. A new class of measurement tools have emerged, that measure the impact of social media, among them is the BuzzLogic group out of SF.
What’s interesting is they look at who’s being influenced by what data node, and who the influencers are in any given topic area. For example, Scoble may have influence in the early adopter technology space, but has little credibility in the alpha moms space. This is important, as leaning on an universal wide measurement system (like Technorati) isn’t relevant as we create more niches around topics and markets.
This video talks to the employees, as well as showcases a demo of their products. If you’re seeking a segmentation and rating and ranking of the buzz monitoring space, colleague Peter Kim has done a Wave Report, which is also available on the Forrester site.
Have you used BuzzLogic? What did you think?
After months of poking, prodding and harassing my higher-ups, we’ve just started our subscription to Buzz Logic and so far, I’m very impressed.
As an aside, I’d like to mention how difficult the process of researching our options was. Jeremiah – your blog was a great launching pad, but a number of the companies I contacted never responded to my RFI and other quoted us subscription rates north of $100K/year.
I have been investigating BuzzLogic for a vertical campaign designed to increase buzz (no pun intended) for a couple of portals. I have been having a hard time signing a deal to get started with them 1) because convincing my executives is hard in this market and a their lack of expertise in our specific vertical market. I found too much insistence on parallel verticals and not enough on the segment I work with. None the less I would like to get the opportunity to try them out and find their product engaging.