{"id":9093,"date":"2011-02-09T07:04:05","date_gmt":"2011-02-09T14:04:05","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=9093"},"modified":"2011-02-09T07:18:06","modified_gmt":"2011-02-09T14:18:06","slug":"nbc-interview-future-of-social-business-video","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2011\/02\/09\/nbc-interview-future-of-social-business-video\/","title":{"rendered":"NBC Interview: Future of Social Business (Video)"},"content":{"rendered":"<p>What&#8217;s the future of social business?  I gave my industry forecast based upon upcoming research data, on the Silicon Valley show on NBC called <a href=\"http:\/\/pressheretv.com\/\">Press:Here<\/a>.  Listen in to hear our discussion with <a href=\"http:\/\/www.sarahlacy.com\/\">Sarah Lacy<\/a> (who has a new book about <a href=\"http:\/\/www.amazon.com\/gp\/product\/0470580097\/?tag=wwwwileycom-20\">entrepreneurs<\/a>) from Techcrunch, <a href=\"http:\/\/blogs.ft.com\/fttechhub\/author\/richardwaters\/\">Richard Waters from Financial Times<\/a>, and host <a href=\"http:\/\/twitter.com\/#!\/scottmcgrew\">Scott McGrew<\/a>.<\/p>\n<p><center><object id=\"viddler\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"437\" height=\"337\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"flashvars\" value=\"fake=1\" \/><param name=\"src\" value=\"http:\/\/www.viddler.com\/player\/632b0bc0\/\" \/><param name=\"name\" value=\"viddler\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed id=\"viddler\" type=\"application\/x-shockwave-flash\" width=\"437\" height=\"337\" src=\"http:\/\/www.viddler.com\/player\/632b0bc0\/\" name=\"viddler\" flashvars=\"fake=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\"><\/embed><\/object><\/center><\/p>\n<p><strong>Topics we Cover:<\/strong><\/p>\n<ul>\n<li>Investor funding vs Enterprise spending &#8211;why is there a disconnect?<\/li>\n<li>How much brands should spend, or should spending stay small?<\/li>\n<li>What&#8217;s the top spend in corporations in social business?<\/li>\n<li>What are the roles in corporations who run the social programs? (<a href=\"http:\/\/www.web-strategist.com\/blog\/2010\/01\/25\/community-manager-appreciation-day-cmad-every-4th-monday-of-jan\/\">community managers<\/a> and <a href=\"http:\/\/www.web-strategist.com\/blog\/2010\/11\/10\/report-the-two-career-paths-of-the-corporate-social-strategist-be-proactive-or-become-social-media-help-desk\/\">corporate social strategist<\/a>)<\/li>\n<li>How companies should measure (It&#8217;s not just engagement data)<\/li>\n<li>Why I think Industry Analyst is a limiting term.<\/li>\n<\/ul>\n<p>Find more of the <a href=\"http:\/\/www.web-strategist.com\/blog\/2010\/12\/09\/slides-social-business-forecast-2011-the-year-of-integration-leweb-keynote\/\">Forecast data for 2011<\/a> I released on stage at the LeWeb keynote.  More forecast data based on spending by social business maturity tomorrow, stay tuned. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&rsquo;s the future of social business? I gave my industry forecast based upon upcoming research data, on the Silicon Valley show on NBC called Press:Here. Listen in to hear our discussion with Sarah Lacy (who has a new book about entrepreneurs) from Techcrunch, Richard Waters &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2011\/02\/09\/nbc-interview-future-of-social-business-video\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">NBC Interview: Future of Social Business (Video)<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9093","post","type-post","status-publish","format-standard","hentry","category-video"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/9093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=9093"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/9093\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=9093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=9093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=9093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}